I know. This is exactly the point I'm making. The bits in bold are where this campaign has got everyone hook, line, and sinker.48 hours after the first release of a home shirt that has been much-discussed amongst Town fans and the wider football community – and which was also worn in the pre-season win at Rochdale on Wednesday night – a blue and white striped shirt featuring no sponsor logo has now been revealed.
The shirt is part of Paddy Power’s new ‘Save Our Shirt’ campaign; an initiative that is backing a move towards unbranded football kits, effectively returning the shirt back to the fans.
As a result, Paddy Power has relinquished the space on the front of the shirt that the company would be due as title sponsor.
genius advertising by PP again,and they are not putting their name on the Huddersfield shirt this season.
It's an initiative against branding but it's also "genius advertising"? It's scummy as fuck.