New Shirt Sponsor: £50mill A Year?

[jrb]

Click on the link for the full article.

Manchester City and CAA seek Etihad shirt sponsor replacement

Premier League champions Manchester City aims to sell the front-of-shirt sponsorship rights currently held by the Abu Dhabi state carrier Etihad Airways, SportBusiness can reveal.

SportBusiness understands that the CAA Sports agency, which was appointed in January 2018 by the club’s ownership group City Football Group to develop global partnerships, is looking to source the new shirt sponsor.

It thought that taking Etihad off the jersey and finding a new sponsor could raise about £50m (€59.1m/$65.6m) per year for the club. Etihad will look for other platforms to promote its brand and is currently seeking an agency to manage the projected change.

https://www.sportbusiness.com/news/manchester-city-and-caa-seek-etihad-shirt-sponsor-replacement/

 

[mat]

Are there any Data Analytical firms that can afford to pay that much?

 

[Keeper!]

100m a year from Sheik PLC, the scousers would got into melt down.

 

[blueparrot]

So would Etihad continue with new Campus/stadium naming, or is it still to be bundled up ? Quite like the Etihad shirt sponsor, hope the new one is nothing too garish.

 

[SWP's back]

So would Etihad continue with new Campus/stadium naming, or is it still to be bundled up ? Quite like the Etihad shirt sponsor, hope the new one is nothing too garish.

They’d continue I’d imagine.

 

[jrb]

Gutted!

No more Emptyhad jibes. ;-)

 

[worsleyweb]

Are EIDOS still going? Or First Advice?

 

[tommybooth]

Hopefully the ground stays as the Etihad and we get more oil money in just for the shirt. I think the original deal was 10 years.

 

[blueparrot]

They’d continue I’d imagine.

Hope so, don't want to have to get used to a new stadium name.

 

[Fame Monster]

100m a year from Sheik PLC, the scousers would got into melt down.

The Sheikh Mansour Foundation