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New Shirt Sponsor: £50mill A Year?
- Thread starter jrb
- Start date
basokla
Well-Known Member
Probably alone but I’ll actually miss ETIHAD on the shirts.
Even 10 years on they can't report it accurately -
Worth a reported £400m, Etihad’s acquisition of the stadium naming rights and shirt sponsorship was immediately questioned by rivals who suggested it was higher than market value.
The pricing of commercial arrangements between soccer clubs and corporate partners is subjective, but soccer managers nonetheless felt aggrieved enough to cry conspiracy.
"Sponsorship has to be at the market price”, complained Arsenal’s then-manager Arsene Wenger, when asked about the deal back in 2011.
“It cannot be doubled, tripled or quadrupled,” the Frenchman said, referring to his team’s £90m deal with Etihad’s Dubai-based rivals Fly Emirates for a similar sponsorship package over 15 years.
The pricing of commercial arrangements between soccer clubs and corporate partners is subjective, but soccer managers nonetheless felt aggrieved enough to cry conspiracy.
"Sponsorship has to be at the market price”, complained Arsenal’s then-manager Arsene Wenger, when asked about the deal back in 2011.
“It cannot be doubled, tripled or quadrupled,” the Frenchman said, referring to his team’s £90m deal with Etihad’s Dubai-based rivals Fly Emirates for a similar sponsorship package over 15 years.
Probably alone but I’ll actually miss ETIHAD on the shirts.
Crazy to think it's been there as long as BROTHER now, isn't it? They did 87-99.
Etihad 2009-2021 is 12 years as well.
Kinkys Left Foot
Well-Known Member
Calls our deal infamous implying some forms of underhandiness and makes out it was way over market value without actually saying it or making any kind of comparison apart from an old kit deal of Arsenals and makes out it was for the same sponsorship type when ours was the kit, training facility plus and ground etc whilst I don't think Arsenals was, therefore not like for like. I'm pretty sue Warriors deal with the Scouse cult and Uniteds kit deal were worth lots more putting it in perspective. In any event UEFA looked at it and said at the time it was "fair value".
Lots of inuendo but nothing to get ones teeth into.
Lots of inuendo but nothing to get ones teeth into.
Blue Maverick
Well-Known Member
- Joined
- 6 Aug 2010
- Messages
- 19,348
Well imagine how much it’s worth now considering we had won fuck all when it started.
Even 10 years on they can't report it accurately -
Fly Emirates paid £90-100m for the stadium naming rights only in 2006.Worth a reported £400m, Etihad’s acquisition of the stadium naming rights and shirt sponsorship was immediately questioned by rivals who suggested it was higher than market value.
The pricing of commercial arrangements between soccer clubs and corporate partners is subjective, but soccer managers nonetheless felt aggrieved enough to cry conspiracy.
"Sponsorship has to be at the market price”, complained Arsenal’s then-manager Arsene Wenger, when asked about the deal back in 2011.
“It cannot be doubled, tripled or quadrupled,” the Frenchman said, referring to his team’s £90m deal with Etihad’s Dubai-based rivals Fly Emirates for a similar sponsorship package over 15 years.
Where is the issue ?
I'm With Stupid
Well-Known Member
- Joined
- 6 May 2013
- Messages
- 18,909
I really hope they're not in too much trouble. They owe me a flight.
Where is the issue ?
They've equated us getting £400m for stadium and shirt and campus with Arsenal getting £90m for stadium only.
Arsenal were getting 30m/year for their Emirates shirt deal as well. Not mentioned.
Crazy to think it's been there as long as BROTHER now, isn't it? They did 87-99.
Etihad 2009-2021 is 12 years as well.
Feels very synonymous with City now. Especially with the stadium being called the Etihad. Gonna be a hard habit to break if they're no longer the sponsor