This latest instrument is blunter than lead piping in the conservatory.
I rediscovered the Athletic (sorry) article below from mid 2022. Sure the landscape will have evolved but it points to how sponsorship deals could be designated as ‘Associate.’
It also confirms that the barcodes threatened legal action in 2022.
Personally think it’s not surprising that a feature of the new regs is the exclusion of individual director liability. I understand that the existing regime (pre last weeks decision) allowed clubs to sign sponsorship deals in good faith before they were ‘investigated.’
Imagine a giant pile of boxes at a EPL location with evidence from clubs that all is above board on sponsorship deals above £1m and a team of EPL people combing through said evidence before presenting conclusions to some quasi EPL ‘sponsership endorsement committee’ …… and then dealing with inevitable appeals or resubmissions (and appearance in courts?) if clubs make them.
And remember the idiots are suggesting that two alternative offers must be made available- so yet more boxes of evidence
Imagine then (many months after submission… and probably after spend and publicity etc) the club and sponsor being told that the deal cannot go ahead. Then envisage the claims and counter claims.
We all know it stinks and is most likely illegal. But just looking at this practically how will the EPL actually administer the associated bureaucracy to attempt to be able to show that the regime is run fairly.
The redshirts won’t give a shit about the problem they’ve foisted onto the EPL. The lawyers will have a field day.
Masters will be told this morning ‘we’re going to need a bigger warehouse.’
https://theathletic.com/3120837/202...dhabi-and-what-it-means-for-newcastle-united/