Gold and a supporters club. It's pointless to go platinum if you're somewhere in the middle as you'll never catch the ones near the top and you should still make finals etc, especially if you're in the cup schemes.
I'm still annoyed that the club implemented this to squeeze an extra few quid out of selling loyalty points and holding people to ransom through fear that other people would catch them.
Prices up again and people will have to cut their cloth accordingly, platinum will go and then the cup schemes and the genius who comes up with these ideas will be scratching their head when no **** turns up for cup games and the standard atmosphere is akin to watching Matilda in the west end.
When football goes pop and people start to question what their money is getting them then good luck getting those back who became disillusioned in the boom years.