Yes it is. Sod businesses, and the trade deficit, so long as British consumers don't notice any difference in the shops.
Just so.
Johnson cannot allow prices to rise too quickly (they will rise over time) and he can't allow any visible shortages or supply chain disruption that impacts consumers, everything must appear as business as usual for Waitrose shoppers.
The buffoon has said so many outlandish things that it becomes difficult to recall them all, but two should be remembered
1. "Fuck business"...
Alexander Boris de Pfeffel Johnson wasn't going to allow petty bourgeois considerations to get in the way of his political destiny.
2. "Prosecco"....
Carlo Calenda, an Italian economics minister, said it was insulting that Johnson had told him during a recent meeting (November 2016) that
Italy would grant Britain access to the EU’s single market “because you don’t want to lose prosecco exports”.
“He basically said: ‘I don’t want free movement of people but I want the single market,’” he told Bloomberg. “I said: ‘No way.’ He said: ‘You’ll sell less prosecco.’ I said: ‘OK, you’ll sell less fish and chips, but I’ll sell less prosecco to one country and you’ll sell less to 27 countries.’
And so it has come to pass.
Johnson assumed the loss of the UK market was his ace in the hole. Brussels would give us everything we wanted because we were such a voracious consumer of EU goods. He was not alone in this delusion, the little englanders in here said the same.
Johnson was wrong, it wasn't his winning card, the EU was not brought to heel, we were.
Nevertheless, he still has that tatty card, it ain't his ace in the hole but it's all he's got.