Yes it is possible, you need a dvd to ipod/phone ripper program. This changes the format from dvd to mp4 and then you add to your itunes as normal. Just google for a free ripper program and off you go. If they are encoded films you will need to decrypt them first with dvd decrypter program (again Google ). I have several movies on mine but it is a slow process, but great quality for the train/boat/plane when needed.