To schools, youth groups, football teams etcHow?
got talking to a guy from glasgow once who had brought his u15 team down got ‘x’ amount of free tickets sent up. His club come down and made a weekend , played a friendly against a local team etc.
Thats why you see little groups all in the same tracksuits on occasion.
i suppose if the seat would be empty its a good idea to give them away in the hope it creates the odd new fan or spend a few quid in the shop