Like it or lump it, we live in a market-driven world; football is no exception. City can charge what they like - and do. They’re not a charity. If people think it’s too much, they won’t pay. If they think it’s worth it, they will. I’d give up many, many things before my season card. Others wouldn’t. Choices. We all have them.
That maybe the case, but City didn’t have to increase season ticket prices again.
Again, I go back to that £1,000,000 figure from another season ticket price rise, give or take, which is going to make no difference.
Are you bothered about your season ticket tin? 44,000 of them. £10 each to produce(?), post, etc. That’s £440,000. Half of the price rise.
Like most people I’d be happy with an email link to my price freeze season ticket renewal page and nothing else.
That aside, cut the cheese, etc, pre, during, and post match, and City have definitely saved the remaining season ticket price rise.
Given the opportunity most City fans would rather miss out on those things and pay the same or less for their season tickets.
But the club in it’s wisdom thinks season ticket tins are a great marketing idea, even though they are costly. Flag wavers on the pitch. Let the fans wave flags. There are 101 things where the club are spending cash needlessly, wasting money, which should be ploughed back into freezing season ticket prices instead.