We moved from sky to virgin recently so have used a couple of cheap now tv offers over Christmas to get the sports and movies with a now tv stick.
Ease of use is excellent, have my doubts over the HD quality however as it is streamed, found movies fine but live footy has stuttered on me a couple of times, but otherwise OK. I think you can also get 4k boxes, they are Roku powered and are a decent enough piece of kit.
Value for money, very much depends on what offer you can get. I paad 12.99 for a long is sky sports and got 2 months 'free with the now tv stick, I think it was 15 or 20 in a pre Christmas deal.
No way would I be paying the 33.99pm for sports that they want after my deal ends. At that price it is daylight robbery. Same for movies but at 10pm, but that is more because l'm finding l don't have the time to watch a movie nowadays.
For the entertainment deal I'm.sure cdkeys had an offer on there for cheap recently, a few quid or so for the month.