superbia package-major flaw

Prestwich_Blue said:
Most of the people invited to joing would presumably have qualified for tickets anyway. So why pay £2500 up front for the privilege of getting something ypu would get regardless?

Like the way they handled the Family Stand (and eventually admitted it) the club have dropped a bollock here. The thing that would worry me is that they start selling these packages to new fans who can afford it, squeezing out the real hardcore loyal fans who can't.

This is very true, and was exactly the conversation we were having in the pub on Tuesday. For myself, if I could afford it, it would appeal as it would move me from 2280 to 4280 points over night and guarantee me a ticket for every game, but for my friend on 6900 points, he's guaranteed a ticket as long as City get around 500 tickets, then it's pointless as he can still pick & choose his games - even if he only takes gold membership.
 
jollycity said:
Surely it's worth £2500 just for a lovely black card?

...


And the right to wave it under the nose of your pleb mates !

Obviously, I won't be having one !

i did a quick estimate on how much someone would spend by taking up the platinum ST and joining all the schemes, as well as buying all domestic league away tickets.

i estimate you are looking at around £3.5k to get the same deal as superbia on the platinum scheme
 
As I've already stated I agree with the OP about people effectively queue-jumping, but to be fair anyone signing up for it is making a commitment to attend every single game home, away and abroad so it wouldn't be the biggest travesty of justice ever.

The bigger problem would be if a few rich kids took up Superbia for the security of knowing big match tickets were all sorted but didn't fancy Tuesday night in Norwich or the trip to Rubin Kazan so left the tickets unused. We could have sold out games with a load of empty seats.

For that reason I believe the club will only ever target this scheme at those fans they are confident will not let them down, and this will be judged on purchase and attendance record, not just size of wallet.
 
fathellensbellend said:
GStar said:
fathellensbellend said:
and they have to pay an extra 50 quid for their platinum season ticket to in effect take a backward step.

next year, there will be loads moaning about how they paid extra for their season ticket, and still didnt qualify for any of the big games, the whole thing has been designed to create a mythical scramble for tickets, and yes many will fall for it, but anyone with a semblance of a brain can see this for what it is.

I can't see it being a backward step, a fraction of a percent may pass you, but being a Platinum member would mean no one else would catch you should you go to the same amount of games as this year.

I can't see currently how the SUperbia ticket is value at all - there needs to be some kind of benefit i.e free travel with the team to European away games. Something that gives the suporter value for money in order to make them feel like their loyalty and continued attendence has paid off.

The other thing for me which makes no sense is that, £50 for what could be the chance to earn nearly 2k loyalty points next year, makes little sense.

ok, i will cut to the chase, next year platinum members are offered the chance to join the waiting list to join superbia, which to my mind means they are aiming at selling a certain number, that number will obviously be in the hundreds.

so if we get a team with a 500 allocation, then superbia members will get all the tickets, and those who have the loyalty points but not in superbia will be overlooked due to there being no tickets available.

to say we wont get a team with a small away end is naive it has happened a number of times in the europa already.

if you cannot afford superbia, but have always qualified in the past for tickets, then there is a very real danger you will miss out in the future, and that to my mind is wrong, because we have ALL been accumaulating points for a decade or so, with the club using loyalty points as bait for big games, or small allocation games, the goalposts have been shifted, and money not loyalty is the motivation.

But what happens now when there are 500 seats? Many miss out. Many on equal points. Some who are 20 points below the threshold because they missed a game due to ill health or a car crash or alien abduction. Others who have taken their allocation and sold them on will get tickets and may also sell them on. Someone always looses out. It's life.

If you are the sort of fan who goes to all the away games then you would budget for them and the cost would come close to the £2500 for Superbia. If you don't go to all but do go to some then why shouldn't a fan who has slightly less points but is committed to going to all the games get reward for his investment? That investment in itself is a demonstration of loyalty as it shows a commitment to go to all the games and a willingness to risk loosing a few quid if we get knocked out early. To me that's much more loyal than knowing you can always sell on your tickets keep the points and not go to the game.

The idea that all the seats will be taken by Superbia just isn't realistic and so those with the highest points will still have priority. How many seats will depend on the ground just as it does now.
 
tmouseman said:
It needs to happen as we all said this is a product of EUFA pair play rule.
If you keep the prices low you will never break even and so fall foul of the EPP.
If we need to blame anyone blame Plattini.
This I'm afraid is just rubbish, this is nothing to do with FFP or Platini.

Even if 700 take the package at £2500 its £1.75m, only about half of that will come to City, as it covers all away tickets, which have to be paid for by the club to the home team. The only way we make much out of it as a club, is if we go out at the first hurdle of every cup competition, not exactly the clubs goal.

Add to that the other 35000 season card holders ALL going platinum (very unlikely), and you gain another £1.75m.

Even if you take both sums as money into City's bank account its £3.5m in total.

If we buy another Tevez it will cost £40m, at least TEN times what the extra revenue from the membership gives the club.

The main revenue for the club comes from TV money from the PL (around £50m), and the CL (a conservative £30-50m, depending on how far we go), so £80-100m in total, which makes the extra money from the membership schemes insignificant, though they will increase that portion of revenue obviously.

The membership schemes are designed to sell loyalty for cash, that is all, and its wrong.

Why do the club want this ? Well a successful City will be supported by a richer more corporate fan, who will spend much more AT THE CLUB per head than a welder from Moston, and as much as people bury their heads in the sand, the club want these fans more than it wants the working class fan, because they spend more around the club. They will then reward their "loyalty" by making sure they have the best tickets available for games away, where they can also sell corporate packages (revenue into the club) with a match ticket.
 
Aren't things getting complicated ? I yearn for the halcyon days of yesteryear at Maine Road.

To my mind the guy who did all the maths has it right - there's fuck all point in forking out 2.5k upfront.

I doubt that bourgeois types who wanna boost themselves up the loyalty table will bother - your season ticket is say £700 which leaves you £1800 to budget for big away games, semi finals, finals etc.

I think the scheme will quietly fall flat on its face. I hope it does to be honest.
 
This I'm afraid is just rubbish, this is nothing to do with FFP or Platini.

Even if 700 take the package at £2500 its £1.75m, only about half of that will come to City, as it covers all away tickets, which have to be paid for by the club to the home team. The only way we make much out of it as a club, is if we go out at the first hurdle of every cup competition, not exactly the clubs goal.

Add to that the other 35000 season card holders ALL going platinum (very unlikely), and you gain another £1.75m.

Even if you take both sums as money into City's bank account its £3.5m in total.

If we buy another Tevez it will cost £40m, at least TEN times what the extra revenue from the membership gives the club.

The main revenue for the club comes from TV money from the PL (around £50m), and the CL (a conservative £30-50m, depending on how far we go), so £80-100m in total, which makes the extra money from the membership schemes insignificant, though they will increase that portion of revenue obviously.

The membership schemes are designed to sell loyalty for cash, that is all, and its wrong.

Why do the club want this ? Well a successful City will be supported by a richer more corporate fan, who will spend much more AT THE CLUB per head than a welder from Moston, and as much as people bury their heads in the sand, the club want these fans more than it wants the working class fan, because they spend more around the club. They will then reward their "loyalty" by making sure they have the best tickets available for games away, where they can also sell corporate packages (revenue into the club) with a match ticket.

I'll use that argument the next time I want marshmallows with my coffee but don't feel like paying for them. I mean, what is 35p against the cost of running the store?
 
shadygiz said:
jollycity said:
Surely it's worth £2500 just for a lovely black card?

...


And the right to wave it under the nose of your pleb mates !

Obviously, I won't be having one !

i did a quick estimate on how much someone would spend by taking up the platinum ST and joining all the schemes, as well as buying all domestic league away tickets.

i estimate you are looking at around £3.5k to get the same deal as superbia on the platinum scheme

I can't get it beyond about £1,800- £1,900 at most for this season using rough estimates for aways and Cup ties.

£475 - S/card
£760 - 19 Prem aways at an average of around £40 per match
£200 - 10 Home Cup ties at average of £20 per match
£80 - 3 away domestic Cup ties
£150 - 6 away Europa ties at £25 per match
£200 - Wembley SF and Final (assuming Cat 1 seats for both)

£1,855 in total. Even allowing for a 10% increase for next season it's still only just over £2,000 and we may not get as many Cup ties. I doubt that the other "perks" add £500 in value.
 
Chick Counterfly said:
I'll use that argument the next time I want marshmallows with my coffee but don't feel like paying for them. I mean, what is 35p against the cost of running the store?
That wasn't the point I was making. City need to increase all revenue streams, I said that in there, but they will target the areas they can make significant progress in, these memberships are not that area, they will increase significantly in % terms, but in actual revenue into the clubs its small change, compared to TV money, sponsorship, and like it or not the prawn sandwich corporate area, where we are so far behind some of our competitors its laughable. Last year I think it was stated that on match day we have 2500 corporate sales, while united have 25000. If each spend £200 per match that is a difference of £4.5m per match !

This membership scheme is purely about cash for points, and nothing to do with FFP, which was the point I was addressing.

Feel free to have as many marshmallows with your coffee as you can afford though.
 
You only get invited into the scheme if you've got a substantial amount of loyalty points. That means that in all likelyhood, they will be have been following City everywhere for a very long time (not your 'wealthy JCL' which most people on this thread seem to think). The fact that the club has given them the option to pay upfront and guarantee a ticket for themselves is a good idea IMO. After all, it is just an option. And I'm sorry, but if one of my mates who had paid £2500 upfront got a ticket for Blackpool away instead of me, I'd have no qualms.

If the club can find people who are willing to pay upfront for a ticket, as opposed to people who will pick and choose which games they can make, then of course they are going to want the guaranteed money. What the hell are people expecting?
 

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