Bluemoon115 said:
I'm not sure if I understood properly, but I'm sure one of our financial experts (PB maybe) suggested that it's more cost effective for the Glaziers to have a team designed to finish 4th, than a team to challenge for the title.
Which would be an acceptable situation.
This is a very good point, look at Arsenal for example not won anything for 8 years, but income and profits were up during this period due to Champions League qualification etc meaning they kept there big club status and therefore keep good commercial partners and so on, thus allowing them to build a new stadium, while keeping spending on players etc down for a period of time
I think that the Glaizers would be quite happy with this situation at the Rags meaning as long as top 4 and the odd FA Cup is there every year that would be ok....having to spend millions upon millions every other year to try to win the league, Champions League etc wouldn't