I read this morning that the ESL plans to invite 3 more clubs to join bringing the number of permanent member to 15. 5 more places will be awarded annually based on merit.
The interesting bit is that down the road other teams may be invited to join and will have to pay a joining fee. in North America new clubs can be added to the NFL, NBA, NHL etc by way of an expansion franchise. In the NFL, for example, one of these franchises would probably cost in excess of $1 billion.
In the ESL model, if based on the North American model (which it appears to be) the Club owners will own the league, they will negotiate TV deals and will control branded merchandising (if you think replica kits are expensive here look at the price of branded hockey jersey) etc.It is literally a licence to print money and when they feel like making a bit more they sell off a franchise or two and stick another couple of billion in their pockets.
If i were fortunate enough to be an owner I would think this is a brilliant deal. I‘m not sure it‘s so great for the teams outside the group of 20, the fans or even the players. In North America players are well rewarded for sure but they are chattels and for the most part can be traded on an owners whim. Imagine living and playing in Los Angeles, for example, and being told you have just been traded to Winnipeg and that you have to report there for training tomorrow morning. It happens all the time.
This is going to be an interesting ride.