It doesn't help when they seem quite happy to keep mentioning that they are in "transition" and "rebuilding" the team.
It somehow excuses 8 years of bad investments player wise, manager after manager, and no clear direction for the future.
The press are almost begging them to spend big. They will get a free pass no matter how much they spend.
It must burn the press that we haven't (yet) spent mega money on one single player.
They scrap the barrel with their "£200m defence" angle. Maguire and VDD are often quoted as "Bargains", yet both cost more than we have ever spent on any player, let alone a defender.
Watch what happens when we spend £100m+ on one player this summer.
The headlines will mainly be about us spending big while other teams are struggling with Covid debts.
Meanwhile, the rags £100m+ spend on Sancho will be hailed as a sign that the rags have got their swagger back. There will be no mention of the ever increasing debt.