very clever marketing

[DancingBadger]

or plain stupid,i think very clever here is why-

unknown to us we have been tested twice by the club to see what our strengths are with our under 18 support (juniors) and passed with flying colours this being hamberg and wigan,the club know full well that we will bring our kids in the droves providing one thing 'the price is right' all anyone has to do is look around and there are plenty of kids all over the stands
now to my point the club introduce the entire north stand as the family stand at the prices quoted today and with future marketing this stand will be sold out to family members for next season so then they introduce a waiting list for this section,a year later there are say 300 kids now to old to sit in this section so along with there familys the total figure is nearer to 1000 they get re located and another 1000 are drafted in off the waiting list this increasing our gate by 1000 per season and hooking the kids on city

All over the stands. That's right. The little lad I take is very happy in the CB stand. He likes his seat, and he goes to watch City and enjoy the football, he never shows the remotest interest in the jugglers and face painters we sometimes have outside. I also like my seat, and don't want to go and sit in the Family Stand.

I don't buy his ticket - he's not my kid, I take him because his mum's a friend of mine and I like him. So now I have to ask his mum to pay an extra £45 for him. She doesn't go to footie - she's not even a blue, but she bought him an ST because I told her they were only £95 and offered to take him. If she doesn't want to stump up the extra that's the end of watching City for him. He's already hooked, the clever marketing introduced in the Wardle era hooked him. This stunt may just unhook him.

Clever marketing? Not for him, and not for anybody who takes a kid to the game and doesn't currently sit in the North Stand.

 

[davymcfc]

or plain stupid,i think very clever here is why-

unknown to us we have been tested twice by the club to see what our strengths are with our under 18 support (juniors) and passed with flying colours this being hamberg and wigan,the club know full well that we will bring our kids in the droves providing one thing 'the price is right' all anyone has to do is look around and there are plenty of kids all over the stands
now to my point the club introduce the entire north stand as the family stand at the prices quoted today and with future marketing this stand will be sold out to family members for next season so then they introduce a waiting list for this section,a year later there are say 300 kids now to old to sit in this section so along with there familys the total figure is nearer to 1000 they get re located and another 1000 are drafted in off the waiting list this increasing our gate by 1000 per season and hooking the kids on city

quite a clever theory that is.

 

[Dave Ewing's Back 'eader]

Great idea in principle.
a few questions..............
1) Where does everyone go at the age of 17, (Groups will get split up, and only crap seats will be left to relocate to). Lots will not re-new.
2) What happens when we play a lesser team in the cup on a school night. Not many will come.
3) The atmosphere will at that end will be awful (Squeeky kids as hard as they try sound crap).

IMO its a timebomb

And those who don't qualify for Family Stand inclusion the following season will have to make do with what's left, presumably, or pay one of the higher prices for a decent seat. Very clever, Cookie, now I see why Nike paid yer a sheikh's ransom!