Whirlpools - a customer service review

Montgomery Burns

Well-Known Member
Joined
14 Apr 2007
Messages
514
This is my horror story - I often tell people my purpose in life is to serve as a warning to others - this is amply demonstrated below, in a story I have posted at my blog <a class="postlink" href="http://www.whirlpoolfridgefreezerrepairdisaster.blogspot.com" onclick="window.open(this.href);return false;">www.whirlpoolfridgefreezerrepairdisaster.blogspot.com</a>:

I started this blog as I needed a safety valve to release my feelings of utter frustration at dealing with Whirlpool and their customer service department. Hopefully my blood pressure will reduce to safe levels after doing this!

The story started just over 3 years ago when we bought one of those American-style side by side fridge freezers. To be fair, it looks the part, the icemaker and water feature is impressive and we thought, mistakenly, that buying Whirlpool would ensure we had a quality product. As we should for the price we paid, which was well over £1,000 if I remember correctly.

The problems started around 10 days ago when the machine started to make a continual clunking noise. By the time we got home that night the freezer had defrosted, we had the 'CF' warning instruction and the fridge and freezer simply stopped working, with no signs of power other than that the courtesy lights came on.

I rang the Whirlpool service number and was given what seems to be the usual two choices; pay £83 call out plus parts or pay £249 for a 12-month service contract that includes all parts and labour. I opted for the service contract.

To be fair, the person who took my call advised me that if the engineer assessed the cost of repairs was uneconomic then the policy would be cancelled, our premium refunded and we would not have to pay the call out charge. More of that later.

One week later, after a spell of 1930's style living without a fridge (could be good practice for when the credit crunch really starts to bite) the engineer came round. He asked me to describe the problem, to which he said a new front and rear board was needed. This was without doing a single test.

I mentioned in passing the icemaker was also not working; he reassured me this would also be down to one of the boards and once these were fixed the icemaker would work. He then rang the insurance company for authorisation.

During this conversation he broke off and asked me whether the icemaker was dispensing ice. I wasn't sure, as it's normally the kids who would use that; foolishly, as it turned out later, I said it probably wasn't. (I was wrong about this, as we shall see later) He then continued his conversation with the insurer, concluding with that awfully ominous phrase 'I'll tell the customer then'. This was when the fun and games really started.

He told me the costs of parts and labour came to a total of £411, which was more than the insurer was prepared to pay. My policy would therefore be cancelled and I was left to contemplate life as it was in 1932.

Somewhat stunned by this unfortunate turn of events I telephoned Whirlpool and got through to their customer care department. I carefully explained my predicament to them and expressed my shock that the repair cost of £411 rendered the machine uneconomic to repair in the eyes of the insurer, Domestic & General. Having just had sight of the insurance policy that morning, it seemed that the magic figure which determined whether something was uneconomic or not was £350, although this wasn't spelt out in the small print of the contract - this was something I surmised from reading the remainder of the small print; it turned out my guess was correct.

So in simple terms, it seemed that paying £249 entitled you to repairs up until the cost of £350 (possibly up to another £350 more for subsequent repairs according to the contract, but not according to the Whirlpool staff). Not much of a bet there I thought, and were this level of detail spelt out by Whirlpool staff at the time they sold the service contract then I'm sure many people would not bother buying such a contract in the first place. Which wouldn't do a great deal to the old P&L account, I suppose.

I told Whirlpool that in my opinion I had been mis-sold insurance. This was because as Whirlpool kept back a material fact (the £350 limit), they were selling policies without giving people sufficient facts to make an informed decision as to whether they wished to purchase the policy. My argument was that although I hadn't suffered a financial loss as my premiums had been returned, if I had been given the full facts a week earlier I would have been able to approach a third party repairer and been able to have got the machine fixed earlier. And crucially not had to experience Albanian-style conditions in my kitchen for so long.

All it would have taken would have been for Whirlpool to insert a sentence within their brief about the £350 limit, which would explain what they meant by 'uneconomic'. I suggested they did not do this because many people would not buy the policies if they were in possession of all relevant facts. I asked to speak to a supervisor (something I did repeatedly over the next two days - without success) and simply had to settle for the fact that the person I was speaking to would ring back later that day after speaking to a supervisor.

I waited, and waited, and then waited some more. At ten minutes before close of play I cracked, convinced the person I spoke to earlier that day would be in the process of packing up for the day, leaving me high an dry. I got through to Helpful Man number 2 (HM2), who refused to put me through to a supervisor and made me go through the whole thing again.

One of the points at issue was whether an icemaker motor was needed - I said no tests had been done; the engineer had said it was a board problem and only later after speaking to the insurer was this changed to the motor - which conveniently put me over the magic £350 limit! HMN2 eventually promised to ring me back the next day, which he did mid-afternoon. To give me a rather large raspberry!

Driving my wife home half an hour later she told me the icemaker motor was in fact working as she bought ice from the supermarket for the kids, which was dispensed through the icemaker - so the problem was simply that ice wasn't being formed (and therefore was likely to be just a board problem, as originally thought). So in my ignorance, I had wrongly reported an imaginary fault when prompted by the engineer!

So, an hallelujah moment. I was convinced (wrongly as it turned out) that this vital new piece of information would mean that as the claim, now excluding an icemaker motor, was less than the magic £350 limit, HM2 would be able to use his influence to arrange for the policy to be reinstated and the repair effected. How naive of me!

HM2 said he had spoken to the engineer, who had said their was some 'grinding' of the motor and that therefore, the icemaker motor would in fact need to be replaced. How the engineer did this is a complete mystery to me, as he did not go within two foot of the machine, which as we remember had no power. As Des Lynam would have said, 'How Did he Do That'?

He could only have been telling a rather large porkie. As I delicately (perhaps not!) pointed out. So, where were we then, I asked HM2? In a round about way he told me where to swivel!

I then demanded to speak to his supervisor, several times. He refused, continually fobbing me off. This is one thing Whirlpool staff excel at, in my experience!

I told HM2 I would not take this lying down and said I wished to complain in writing, and asked for the name of the complaints manager. More prevarication - boy he was good at this! Eventually, and with extreme reluctance, he finally released the name and e-mail address of someone to write to. Oh, and details of the managing director.

I told HM2 I would not let the matter drop and would go as far as taking the matter to the Small Claims Court if necessary, as the cost of paying the fee to do so would be more than outweighed by the satisfaction of knowing it would cost Whirlpool far, far more in administrative costs to defend my action that it would by settling matters on what was, as far as I was concerned, an entirely reasonable basis.

At which, there was a mood change! HM2 told me that he would have offered me the chance of a 'reduced price repair', if only I had given him the chance to speak. WTF!! Composing myself suitably, I asked him just what this meant, in pounds, shillings and pence. he said he would find out, and ring me after the weekend. And because of this I have agreed to withhold my e-mail to the MD for the time being, to see what they come up with.

Let me say I am not after blood. I simply want my machine to be repaired in line with the 12-month service cost, which I will pay for again. or a repair within that price. But reading the Internet after the event it is quite clear to me my story is far from unique and that the following problems seem to commonly arise:


There is a problem with the front and rear boards. allegedly due to cheap components, which Whirlpool know all about.
A belief that Whirlpool are content for the problem to continue, as the repair part of the business with its extortionately-priced parts make them an awful lot of money. And that it is so difficult to get independent tradesmen to repair these machines as the parts are only supplied by Whirlpool who control the price accordingly - a 'fixed' market.
That the customer service department at Whirlpool are expert in ensuring the customer experience is thoroughly demoralising.
Looking back on the events of the past few days, it surprises me that Whirlpool seemingly care so little for their reputation, such is the desire to make even greater profits. One would have thought that they would have wanted to protect their brand rather more than this; the phrase 'know the price of everything and the value of nothing' never appeared more apt.

Because of this I thought I'd set up this blog, so that if people googled 'Whirlpool, Fridge Freezer, and then even repair then they would come to my little blog and see how Whirlpool treat its customers. I'm not in the business of advising anyone what products to buy or not; all I would say is that I would never buy anything from Whirlpool ever again, such is my disgust at the way they have treated me. If that means that even one customer anywhere in the world decides not to buy a Whirlpool product then the two hours setting up this blog and typing this report has been very worthwhile!


I'll update as I find out more from HM2.
 
It can be hard being a consumer sometimes can't it?!

We had an insurance policy with Homeserve for our plumbing and electrical. We just had the whole house re-wired, and the boiler and heating is covered by British Gas anyway, so decided to cancel.
Rang up, said I wanted to cancel, got the whole "well we do have cheaper options for you", I politely declined, and said I just wanted to cancel please. Got another load of guff. I just said "I'm not being rude, I've listened to what you've said. We've thought about it, and just want to cancel as we don't want the policy. So please just cancel it". The woman on the other end must have been having a bad comission time, because she just said "right whatever" and hung up!

I rang back to complain, and fair enough, within 2 days I had a letter off them saying they'd listened to the recording, she was abrupt and rude and apologised, and had a leaflet inside saying if I wasn't happy, here's the details of the Ombudsman etc.
 
Cr*p customer service is built into the purhase price of most things. We get them cheaper on the understanding that if something does go wrong you're on your own and customer services won't care one bit and will be staffed with rude morons.

The only way to get good customer services is to buy from reputable, upmarket suppliers, preferably local, but you'll pay top price. But as most things never go wrong you probably won't need their superb customer service anyway and you'll have wasted some money.
 
Or shop local. I bought all my gardening machinery from the same shop in Stockport (Leach's Lawnmower Shop in Portwood if anyone wants to know). Best customer service ever. I've been in with different problems, they have a look, 2 minutes later it's sorted and they don't ask a penny for their time. I've had to get spare screws and rope for the pullstring, and they haven't asked for anything extra. Top service. The lad in there's a blue as well.

But when I bought a mower from a big company, rang em to say something was wrong and their attitude was "if it's used commercially, it's not covered under the warranty, tough luck".

It's a nice novelty as well. Going into a shop and them having genuine conversations with you or asking how the last European trip went.
 
I bought a viewsonic lcd computer screen,after 2.5 years it broke down ,went to the web site and saw that they have a 3 year warranty rang them up .they asked what the problem was,they said they would pick it up the next day,i asked how long repaair would take. they gave me a brand new one ,no receipts,no questionshad the new one in less than 24 hours from initial call
 
We bought a washing machine from Currys and were talked into buying the insurance. £5 a month for 48 months but if the machine broke down within five years we could have a brand new replacement for the same purchase price (which was around £250) We viewed it as being a savings policy for the new machine. (washers have an average life of two years I was told)
When the washer broke down after four and a half years, we rang the customer services to be told that a man had to inspect the machine and he'd be round the following week. If he deemed the machine unrepairable then we could choose another which would be delivered within seven working days after his visit. So that was over two weeks without a washer. Two young kids in the house, I was driving up and down the road to the Mum in Laws and her washer was constantly on the go.
When we went to the store to choose our new appliance we were asked if we were going to take out the insurance again. Fucking wankers, I put them straight on that one.
 
Hope you find this funny - it's a proposed follow up complaint to the MD of Whirlpool - well it certainly gave me a laugh writing it, following problems with what is known in the trade as the Vassell model!

I understand you are managing director of Whirlpool (UK). I am sure you are always grateful to receive genuine customer feedback good or bad, as it is important for the reputation of your brand that the customer experience is an enjoyable one. But where not, any reputable business will usually attempt to ascertain what reasonable steps can be taken to correct customers’ perception of poor treatment and try and establish what lessons can be learned for the future so as to prevent a re-occurrence.

In short I have two complaints to make that result from the breakdown of one of your side-by-side fridge freezers, which I am told is now beyond economic repair despite being purchased little over 3 years ago.

My first complaint is in relation to what I would describe as the miss-selling of an insurance policy by your staff, full details of which are contained within a blog I set up for the purpose of recording and publicising my treatment at the hands of your company. The relevant address is: <a class="postlink" href="Http://whirlpoolfridgefreezerdisaster.blogspot.com" onclick="window.open(this.href);return false;">Http://whirlpoolfridgefreezerdisaster.blogspot.com</a> and you will find the entire contents of my original message reproduced at the end of this letter.

My second complaint is in regard to the handling of my case by your staff, in particular your call centre assistants xx and xx and one of your line manager’s, xx. My blog article covers my initial contacts with your call centre and for reference purposes xx took my original call and xx is identifiable as HM2. HM stands for the term ‘Helpful Man’; this of course is a euphemism, as xx was anything but.

Specifically, I would have thought it standard procedure that an organisation of your size and stature had a complaints handling policy of some description. If so, I would suggest some refresher training is appropriate for the three members of staff mentioned, as they seem to be blissfully unaware of any such procedures or indeed standards of service that one would expect as the norm at a major company such as yours.

For example, and despite my best efforts, it has not been possible to have my verbal complaints formally registered as such; in addition, staff seem unwilling, as a general rule to pass the call up the line to a supervisor when asked; staff do not as a matter of course ring back to report on progress despite promising to do so and xx, with one exception, has been unwilling to speak directly to me, preferring instead to pass messages on to me via colleagues.

I think it is difficult to imagine the extent of the utter frustration felt unless one had been through the painful process of dealing with your customer service department. I can only suggest you conduct some kind of mystery shopper exercise if you doubt what I say is correct. Or listen to the tapes of all the calls. You will, or should be appalled by what you hear.

Where does all this lead us?

I have been without a fridge freezer for almost a month now and quite frankly despair of reaching an agreed outcome with your organisation. I had been led to believe we were about to reach an agreement on the basis of what xx called a ‘reduced rate repair’, that is, at a cost equal to that of the original insurance . I even responded to this suggestion by saying that if such an offer was formally made then I would, albeit reluctantly, accept. xx led me to believe over 2 weeks ago that xx would authorise this; however when xx finally made contact with my wife last Friday she was told the price would be in the region of £315.

This is not acceptable to me, for several reasons.

Firstly, you will see from my blog that I allege that Whirlpool miss-sold an insurance policy to me in so much that they did not (for reasons of commercial sensitivity, according to xx) advise customers about to take out an annual policy that if the cost of the original repair is £350 or more the policy will be cancelled. You tell customers the policy will be cancelled if the appliance is uneconomic to repair, that is true, but you miss out perhaps the most crucial piece of information which customers need to be able to make an informed decision as to whether they wish to take out the insurance in the first place. Had I been told then what I know now I would not have gone through this frankly ridiculous charade and would have made alternative arrangements. And not gone without refrigeration for the best part of a month.

Secondly, I now have no confidence in the quality of the product, even supposing a repair was made. There would seem, on the face of it, to be a very real danger that I will be in exactly the same situation in the not too distant future, such is the poor reputation you have regarding the quality of the parts you use, that is if reports on Internet fora are to be believed.

So what happens next?

We are seemingly £65 apart; that is, the £315 (or so) that you are prepared to do the repairs for and the £250 I am prepared to pay for same. That is a very costly £65 in a number of respects, as I shall elaborate.

Costly for me, because I now have the cost of buying a new side-by-side appliance. But knowing what I now know I will obviously take out a 5-year warranty with the retailer – a lesson hard earned for me, I guess, but then again, I hadn’t expected that my expensive Whirlpool would be destined for landfill little later than 3 years after purchase, such being the faith I had in your brand.

Costly for your organisation, because from this point I will seek to amuse myself by trashing your brand whenever and wherever possible. Not by spreading lies, but by merely repeating this story as often as possible. The Internet is a mighty tool in assisting in this process; the first section of my blog has already appeared in full on numerous sites and updates will surely follow. Customer feedback for me overall has been positive, which is more than what can be said for you.

Notwithstanding the fact the appliance you sold me is little more than a heap of junk in 3 years or so (with all the environmental consequences that flow) I contend your company deliberately and systematically miss-sells insurance policies. Because of this I intend to copy this letter to my MP, James Purnell, the relevant Ombudsman responsible for insurance miss-selling and whichever Minister that is in charge of this area of public policy. And, for good measure, as many of the journalists listed on the <a class="postlink" href="http://www.journalisted.com" onclick="window.open(this.href);return false;">http://www.journalisted.com</a> website, for no other reason than it will make me feel better. As well as Watchdog, or whatever the BBC calls it these days. That should be no more than a couple of hours work, when I also blind copy the people in my address list into this, and will hopefully be a cathartic experience to offset the misery I have endured at the hands of your company. I’m sure you will recall BBC reporters in the past telling us that terrorists only have to get lucky once, well the same is true of my situation – I only have to get one reporter of media organisation interested in what I have to say to have the platform to poke some fun at your company – and I will have a lot of fun trying!

Note to editors (and Nicky Campbell) – I am available for photos and personal appearances if required, and as a former Justice of The Peace will, I trust make a credible and hopefully entertaining witness.

In closing, whilst I doubt my complaint will impact on your share price in any way (the quality of the product and customer service department do this quite sufficiently) I hope the points I make regarding the selling of insurance and retraining front line staff as part of a developmental process will be helpful to you and that they make a valuable contribution in helping Whirlpool become a more customer-focused organisation that it appears to be today.

(end)

Oh and weren't City crap yesterday?
 

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