Adverts on bluemoon

I have never searched on the internet for or wanted

womens halloweenn costumes
To run the jeruselam marathon
Swimsuits
lamps ???
life insurance
cared about the plight of pigs in cages


so why am I getting these ads? I swear BM is the only place ads don't seem to reflect your recent internet activity and just throw any old shit at you
 
urban genie said:
I have never searched on the internet for or wanted

womens halloweenn costumes
To run the jeruselam marathon
Swimsuits
lamps ???
life insurance
cared about the plight of pigs in cages


so why am I getting these ads? I swear BM is the only place ads don't seem to reflect your recent internet activity and just throw any old shit at you
Click to expand...
Not all ads are 100% relevant, I never get relevant ads on Bluemoon. But I'm guessing it's down to bidders and the demographic of the site. Forums tend to have the same sort of user base and high % return users so they're not as "valuable" in an ad agencies eyes.

So there may be a case of just the winning bids in the programmatic stream being generic blanket ads with lower cpm because the higher bids aren't coming right now, especially with Us being in Q1.
 
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