GRÊMIO LAUNCHES FIRST NETWORK FOR FAST FOOD FOOTBALL CLUB IN THE WORLD
Grêmio innovates once again and invest in one of the sectors that has registered exponential growth in recent years in Brazil, the fast feed. Anchored by statistics such as daily consumption of meals outside the home be 70 million in the country, the Tricolor sought the expertise of Sport Food, specializing in the development of fast-food franchises for teams and company launches first official networking club .
According to the marketing executive of the Tricolor, Beto Carvalho, the idea is to harness the power of the Guild brand and loyalty of his fans to find a new source of revenue in a segment never before explored by any club in the world and with great revenue potential . "In a country where 37% of expenditures are on food away from home, we needed a new product that would benefit us with the fact that we have the title of the most fanatical fans in Brazil, due to the engagement of our 7 million fans," says oak.
Among the advantages of the Club, apart from receiving royalties on the sales volume of the transaction, there will be two dates per year operating profit will be fully Sorority. The gremista partner will also benefit from discounts on purchase of products offered by the network.
The executive of Sport Food, Fernando Ferreira, explains that the business model will include three different operations: Shops Squares Feed Malls, Street Stores and Furniture Stores. "Our goal is to reach 90 units in a period of five years, distributed through places where there looked largest contingent of Grêmio. Only in Rio Grande do Sul, our intention is implanting five stores this year, "he says.
Ferreira says that through the study developed by Cherto, the consulting firm that conducted the feasibility study and business expansion, and more Pluri, founder and responsible for the initial design of the project, it was found that there was a large gap to be filled the product of mass football clubs segment.
"The fast food outlets come exactly in the use of this space, becoming an important new option in strengthening the relationship and club crowd," says Beto Carvalho.
The area of shops ranging between 15m ² and 80m ² and investment is $ 195,000 to U.S. $ 640,000. The names and brands will be chosen by fans of the Guild, by voting on the website, between 3 options previously selected. The planned opening of the first store will be approximately 90 days.
