Shirt sleeve Sponsor not on official replica kits

How much is such a sleeve sponsorate worth? Saw yesterday that Bayern Munich received 25 million Euros per year from Qatar Airways (who stopped and must be replaced). Are we in the same bracket?
 
How much is such a sleeve sponsorate worth? Saw yesterday that Bayern Munich received 25 million Euros per year from Qatar Airways (who stopped and must be replaced). Are we in the same bracket?
Premier league has a cap of 12m I believe. I would hope we are at that limit.
 

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