I know it's sort of going off topic here, It comes to show you how big this whole "YouTuber", "Influencer" or "Content Creator" aka "Twats" actually is these days...
Even outside of football, Take Boxing for example, The big money fights now is fighting a "YouTuber", This is the way is gone unfortunately.
As you said, All these people are being brought onto the likes of Sky, TalkSport ect and it's bullshit, It's all because they'll get more listeners and viewers from these absolute nobodies.
Unfortunately society is fucked, You could show people a photo of Pele and they'd have no idea who he was, You could show them a photo of Goldbridge and they'd tell you his life story.
It's fucked up.