By following PSG case, they don't even know how to calculate fair market value in a reliable way.
What they did is they asked an auditing company to review the sponsorship and assess a value. PSG had the right to pick another auditing company from the ones validated by UEFA to assess the value.
The company paid by UEFA to sanction us said it is worth 30 M. The company paid by PSG not to be sanctioned said it is worth 70 M. Both with their very reliable tools and standards procedures. After deliberation, they decided to pick the 50 M€ value with a split result of 4 versus 3.
Their fair value market is bullshit. Look, just recently, Audi which is a stakeholder of Bayern Munich will pay 1 billion € over 12 years ( 60 M€ + bonus per year). But Audi is not considered as a related party. Does it mean that City and PSG can justify a contract around that value (or a bit lower) for the same kind of prestation ?
Usually, they say that fair value market is what City would get if the sponsor was not related. Example, you show that Air France would be happy to pay 80 M€ to take the succession of Etihad and it could justify the latter to pay the same sum.
You look at the names on that investigative committee, and it appears they are all high flying politico's, one from each nation, and you wouldn't think any of them will have any investigative skills to carry out the task set them.
Market value of an advertising contract?
They would only know their own UEFA one wouldn't they?
Heineken, Mastercard, Gazprom etc. multi multi millions of Euro's, and they would have to get that information from their own financial guy.
Would a single one of them have any kind of a clue of the worldwide marketing value someone like City might have to one of their sponsors?
I would also imagine it being quite difficult to arrange a meeting where all of those people would be available at the same time to go through City's documents, without at least one of them saying, 'Sorry, I have another meeting in London, so have a flight to catch', leaving an exasperated gang with a load of paperwork to go through.
It's just not reasonable or practical to expect that body of high fliers to have the time, patience or nous to tackle this investigation.
It does actually look like they will have had a brainstorming session to see how they can get some kind of a ban on City before that deadline expired, and without having to read any of those 100 pages of explanations.
It almost looks like they've decided that they can't think of anything so feck it, let's just send it upstairs with recommendations to ban them for a year.
So there has to be some underlings doing it and God knows who's in charge there.
You know what these scousers are like, they get where water can't.
Apparently, you're never more than 6 foot away from a scouser at any one time.
So, Parry it is. - The Rat