The club and the authorities need to realise they are close to tipping the average match goer over the edge. There are now so many games at stupid times that, fans may just, on occasions put the non football parts of their lives first. Salaries have not moved significantly up for over 10 years, many people are doing 6 day weeks to make ends meet and at the same time the number of games being played has increased. Put that together with more live games on TV and their accompanying stupid kick off times will just not allow people to attend every game as they may have done in the past. Add a bit of VAR into the mix and it's no surprise that game do not always sell out.