Please, help with my research.

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Elliemay123

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17 Jan 2020
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Hello, my name is Ellie and I am a third year student at Manchester Metropolitan University, studying Events Management. I am undertaking research for my undergraduate dissertation.


The title of my dissertation is: ‘A critical analysis of the effect sponsorship has on consumer buying decision: A case study of Manchester City football fans and their level of engagement with the teams sponsors.’


As part of this research, I am trying to figure out whether a fan feels a business who sponsors Manchester City impacts their decision to buy a product.


As a means to do this I have created a questionnaire which Ric has kindly allowed me to place on Bluemoon. The questionnaire has 18 questions with 15 of those simply tick boxes. The other 3 questions are short answer questions, not requiring much more than a sentence. It should only take 2 or 3 minutes to complete and is anonymous.


I would be really grateful if as many City fans as possible would click on the link and answer the questions: https://mmu.onlinesurveys.ac.uk/sponsor-research-etihad-stadium


As an aside, I was lucky enough to go to my first football match on Sunday – City v Fulham (with an Everton fan – sorry!)
 
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Elliemay123 said:
Hello, my name is Ellie and I am a third year student at Manchester Metropolitan University, studying Events Management. I am undertaking research for my undergraduate dissertation.


The title of my dissertation is: ‘A critical analysis of the affect sponsorship has on consumer buying decision: A case study of Manchester City football fans and their level of engagement with the teams sponsors.’


As part of this research, I am trying to figure out whether a fan feels a business who sponsors Manchester City impacts their decision to buy a product.


As a means to do this I have created a questionnaire which Ric has kindly allowed me to place on Bluemoon. The questionnaire has 18 questions with 15 of those simply tick boxes. The other 3 questions are short answer questions, not requiring much more than a sentence. It should only take 2 or 3 minutes to complete and is anonymous.


I would be really grateful if as many City fans as possible would click on the link and answer the questions: https://mmu.onlinesurveys.ac.uk/sponsor-research-etihad-stadium


As an aside, I was lucky enough to go to my first football match on Sunday – City v Fulham (with an Everton fan – sorry!)
Click to expand...


It certainly works in reverse. I would never buy anything made or badged by Sharp, aon, Vodafone, AIG
 
Last edited:
Elliemay123 said:
Hello, my name is Ellie and I am a third year student at Manchester Metropolitan University, studying Events Management. I am undertaking research for my undergraduate dissertation.


The title of my dissertation is: ‘A critical analysis of the affect sponsorship has on consumer buying decision: A case study of Manchester City football fans and their level of engagement with the teams sponsors.’


As part of this research, I am trying to figure out whether a fan feels a business who sponsors Manchester City impacts their decision to buy a product.


As a means to do this I have created a questionnaire which Ric has kindly allowed me to place on Bluemoon. The questionnaire has 18 questions with 15 of those simply tick boxes. The other 3 questions are short answer questions, not requiring much more than a sentence. It should only take 2 or 3 minutes to complete and is anonymous.


I would be really grateful if as many City fans as possible would click on the link and answer the questions: https://mmu.onlinesurveys.ac.uk/sponsor-research-etihad-stadium


As an aside, I was lucky enough to go to my first football match on Sunday – City v Fulham (with an Everton fan – sorry!)
Click to expand...

Done ...

Good luck with your dissertation!
 
BringBackSwales said:
It certainly works in reverse. I would never buy anything made or badged by Sharp, Son, Vodafone, AIG
Click to expand...


Haha I was in curries at the weekend looking at TV's and the wife liked a Sharp one and the sales dude was given the blurb, I told him to save his breath we would never willing take a sharp product into the house after sponsoring the scum for so long. 20 years is far too soon too even consider lifting such a ban.
 
Done. An interesting topic. I don’t think sponsorships of the club impact my buying decision, but sponsorships of United or Liverpool do. Funny old world.

Oh, and they’re no sponsor but I do occasionally buy Bluemoon beer when I’ve had a few too many beers and City have put me in a good mood.
 
hello said:
Haha I was in curries at the weekend looking at TV's and the wife liked a Sharp one and the sales dude was given the blurb, I told him to save his breath we would never willing take a sharp product into the house after sponsoring the scum for so long. 20 years is far too soon too even consider lifting such a ban.
Click to expand...

Never bought anything associated with Sharp because of that association, never drank Carlsberg because of them lot down the East Lancs, nor flown with Emirates, but enjoy flying with Etihad and just love Fyfes bananas for some reason!!
 
Blue Smarties said:
Done. An interesting topic. I don’t think sponsorships of the club impact my buying decision, but sponsorships of United or Liverpool do. Funny old world.

Oh, and they’re no sponsor but I do occasionally buy Bluemoon beer when I’ve had a few too many beers and City have put me in a good mood.
Click to expand...
I bought that, once (blue moon beer)
 
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