Whatever you think, it's people like Soriano at the club who either give the brief or buy into it, the club could quite easily (like Bayern have with Adidas) say don't do this, so the onus is on the club.
Barca, Real, Dippers, Dortmund, Rags, Chelsea, Spurs, Juve all have silly kits this year. The market is obviously there. Where these may fail is I don't think there's one that appeals to kids. It's why Nike moved away from one dark away and white away to bringing in the neon kits.
The home pattern is poor but it's sky blue and white finally, the away I quite like and the 3rd is weird but on the player models at the distance you'd be watching from is quite smart. It's nice to have a break from neon and dark colours on our home kit which don't belong and you can't argue Puma haven't put some thought into it.
