Govt messaging has been poor. They haven’t reached out into enough areas of media to get the message across, and they have been too soft with their language.
They’ve relied on BBC and Sky News to be their only outlet of their messaging. It’s been nowhere near enough.
They should have had regular clips of a variety of role models for a variety of ages across all platforms of social media putting the message of hand-washing, mask-wearing, social-distancing and staying at home. Every day!
Musicians, sportsmen, actors, YouTubers, as well as MPs, scientists and doctors... should have been on Facebook, Twitter, Instagram, TikTok, YouTube, as well as all the TV and radio stations... between every video, post and programme, and on their own videos and posts, on those platforms. Every day!
Also, the namby-pamby way they’ve talked hasn’t helped. There should have been far more threatening and harsh language used in their statements. “We will fine you”, “we will arrest you”, “your ignorance and stupidity is spreading this virus”, “you are killing people” should have been part of the messaging.
Although, just as bad as any govt mistake, far too many people in this country who know fine well what the rules are anyway, haven’t followed the rules. They deserve to have a lockdown in place over Christmas, these cunts. As well as celebrities being role models for people, people in society are role models for others in society too. And too many people, who have people who look up to them, have just ignored the rules and it becomes a culture.