COVID-19 — Coronavirus

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St.Pauli support said:
Our gov must have been reading on here and have produced 2 videos
to address the younger generation to "stay home"
called "Besondere Helden" - special heroes...

Here is one with subtitles:


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That is utterly brilliant and exactly why we would never have won World War Two nowadays, unfortunately. As too many would have regarded it as not worth the bother or an imposition and that Mr Hitler guy might get me a new job if he takes over. And its all a conspiracy theory about the bad stuff and we need someone who can get the trains to run on time like him.

Our government communication has been utterly dire throughout the past 9 months and has never been focused generationally in the way I have often said in here it needed to be.

It has long been obvious there are two entirely different messages that need aiming at the young who feel penned in and who know they are likely to have minimal levels of illness and a very low risk of more and the older generations who also feel penned in but know they need to balance uncertain years left and quality of life v risk of greater illness or death.

But there has been almost zero attempt to target messaging like this does.

Sadly some countries have governments that are in tune with the whole population and some are either too xenophobic or nationalistic or elitist and end up too one sided.

The nations that will emerge from this pandemic with a glowing future and much of their society intact will be the ones who understood the way to get the whole country united behind them. And the ones who are left behind saddled with debt for decades will be those who did nothing but tried to play both sides off against another and compromise.

As in war - with a pandemic - those nations who compromise to please everyone tend to emerge late and shattered and those who rally the nation to one cause become kings and queens of the new world.
 
Just as an example - they could have easily created some messaging around Captain Tom as an instant icon but what we got instead were photo ops that tried to make the politicians look good by being seen with him.

Not any kind of messaging via him to his own age group who would react to him as a war hero and thus someone to guide them in this new fight.

Politics these days - irrespective of party bias - is incredibly egocentric in the west and all about power and self survival and rarely doing the right thing even if it might hurt the politician because it crosses the desires of chums or old school ties.

Similarly with Marcus Rashford - a huge opportunity to use a generational icon (yes I know who he plays for but even so he did a good thing here and that matters way more). But no - instead they picked a petty fight with him and lost as everyone with a brain cell or two not set on stun would have known was going to happen.

The UK management of messaging throughout this pandemic has been incredibly bad. Which is a surprise as modern politics is supposed to be all about targetted messaging when it comes to votes.
 
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Healdplace said:
That is utterly brilliant and exactly why we would never have won World War Two nowadays, unfortunately. As too many would have regarded it as not worth the bother or an imposition and that Mr Hitler guy might get me a new job if he takes over. And its all a conspiracy theory about the bad stuff and we need someone who can get the trains to run on time like him.

Our government communication has been utterly dire throughout the past 9 months and has never been focused generationally in the way I have often said in here it needed to be.

It has long been obvious there are two entirely different messages that need aiming at the young who feel penned in and who know they are likely to have minimal levels of illness and a very low risk of more and the older generations who also feel penned in but know they need to balance uncertain years left and quality of life v risk of greater illness or death.

But there has been almost zero attempt to target messaging like this does.

Sadly some countries have governments that are in tune with the whole population and some are either too xenophobic or nationalistic or elitist and end up too one sided.

The nations that will emerge from this pandemic with a glowing future and much of their society intact will be the ones who understood the way to get the whole country united behind them. And the ones who are left behind saddled with debt for decades will be those who did nothing but tried to play both sides off against another and compromise.

As in war - with a pandemic - those nations who compromise to please everyone tend to emerge late and shattered and those who rally the nation to one cause become kings and queens of the new world.
Click to expand...
Part of the problem has been that those at the top in charge of policy and communications have been to busy squabbling amongst themselves over who is in charge that they are failing to see what needs doing.
What's not helping is that most of the London based press think that this story is more important to its readers/viewers/twitter followers than the actual pandemic.
 
Healdplace said:
Just as an example - they could have easily created some messaging around Captain Tom as an instant icon but what we got instead were photo ops that tried to make the politicians look good by being seen with him.

Not any kind of messaging via him to his own age group who would react to him as a war hero and thus someone to guide them in this new fight.

Politics these days - irrespective of party bias - is incredibly egocentric in the west and all about power and self survival and rarely doing the right thing even if it might hurt the politician because it crosses the desires of chums or old school ties.

Similarly with Marcus Rashford - a huge opportunity to use a generational icon (yes I know who he plays for but even so he did a good thing here and that matters way more). But no - instead they picked a petty fight with him and lost as everyone with a brain cell or two not set on stun would have known was going to happen.

The UK management of messaging throughout this pandemic has been incredibly bad. Which is a surprise as modern politics is supposed to be all about targetted messaging when it comes to votes.
Click to expand...
I've said it before on here, the present incumbents were hopeless with targeted messaging during the 2017 General Election... particularly the use of social media and targeting the young. The Labour party, however, was great at it and one reason why the result was much closer than any pollsters predicted.
This is one reason why a coalition would have worked much better in addressing a pandemic.
 
We don't have any of this one ordered do we?

Press will be sharpening their knives if the Oxford one isn't 85% plus
 
A doctor was saying earlier on TV about vaccines that as it is starting to look like multiple ones are going to work at a high level they will inevitably have to target different populations with different ones and may even find having several of them even boosts immunity. And that if different ones work better on older population but these are later in arrival they might need to modify delivery plans and target younger age groups earlier than expected or even up front if that is the best way to reduce spread based on efficacy of the vaccines available first.
 
Scotland data:

6 deaths - which is high as Monday data (from Sunday) is usually low. Nicola Sturgeon noted this too.

717 cases - low enough Nicola says they are investigating in case something is awry

At 8.3% positive

220 Greater Glasgow 136 Lanarkshire 101 Lothian

1227 in hospital (-14)

98 on icu ventilator beds (-2)
 
Needs more volunteers , get on it

Global pharmaceutical company Janssen is beginning clinical trials of a potential COVID-19 vaccine in the UK.

Around the country, 6,000 volunteers are taking part in phase-three trials of the COVID-19 vaccine at 17 National Institute for Health Research (NIHR) sites, including in Southampton, Bristol, Cardiff, London, Leicester, Sheffield, Manchester, Dundee and Belfast.


news.sky.com

COVID-19: Thousands volunteer as third vaccine candidate begins clinical trials in UK

It is the third potential vaccine to enter clinical trials in the UK, alongside Novavax and University of Oxford/AstraZeneca.
news.sky.com news.sky.com
 
Scotland 3 wks ago today v 2 wks v last wk v today

Deaths 1 v 0 v 1 v 6 today - you can see why she is concerned.

Cases 1122 v 951 v 912 v 717 today - does not look out of step as a reduction on that basis.

% positive was 9.1 last wk and is 8.3% today

Patients 1052 v 1225 v 1226 v 1227 today - which is remarkably good week to week over the past 3 Mondays. Clearly good news.

Ventilators 90 v 93 v 105 v 98 today - again, usual caveat, deaths reduce patient and ventilator numbers - this is a another very good figure that I regard as hopeful signs of the light at the end of the tunnel.
 
Healdplace said:
Scotland 3 wks ago today v 2 wks v last wk v today

Deaths 1 v 0 v 1 v 6 today - you can see why she is concerned.

Cases 1122 v 951 v 912 v 717 today - does not look out of step as a reduction on that basis.

% positive was 9.1 last wk and is 8.3% today

Patients 1052 v 1225 v 1226 v 1227 today - which is remarkably good week to week over the past 3 Mondays. Clearly good news.

Ventilators 90 v 93 v 105 v 98 today - again, usual caveat, deaths reduce patient and ventilator numbers - this is a another very good figure that I regard as hopeful signs of the light at the end of the tunnel.
Click to expand...

Promising figures really, on the face of it.
 
What frustrates me about the public presentation of the data is, as you see from the media posts that Kaz reproduces, numbers are always being phrased in the most negative way.

Yes, if it calls for it you need to be honest and do that. But citing what were actually pretty good Sunday death data as if they are bad because they are the highest since May is needless. Every day that rises will be. Its pretty obvious.

So - factually true - yes - in so far as it goes. But what it misses entirely is the context of the week to week rise - which in the current pandemic is way more significant than being the highest number since the first wave - which is a bit like saying it is colder today than it was in May. True, but not the main thing you need to know about the weather right now.

I cite this kind of data too but not without background and any mitigation.

The numbers in hospital deaths yesterday were week to week in the nations Scotland 3 down to 0, Wales 19 down to 16. N Ireland 7 up to 9 and England 122 up to 133.

Two of the four nations fell week to week and the other 2 rose by an amount that is hard to characterise as worrying.

And the overall numbers in context were of a slowing of the increase.

Balanced reporting should not be focusing on doom and gloom to the exclusion of context.

Yes it is important to be real and stress when numbers are bad and get across that this is no cakewalk and things are serious but if you are informing the public that needs to be tempered with honesty as and when things look brighter from a wider context than just more people died today than yesterday.

The whole story is not told by simple mathematics.
 
Moderna also advised that it was effective in older age groups

There is a downside. They aren't going to apply for EUA for 2 months.
 
Healdplace said:
Just as an example - they could have easily created some messaging around Captain Tom as an instant icon but what we got instead were photo ops that tried to make the politicians look good by being seen with him.

Not any kind of messaging via him to his own age group who would react to him as a war hero and thus someone to guide them in this new fight.

Politics these days - irrespective of party bias - is incredibly egocentric in the west and all about power and self survival and rarely doing the right thing even if it might hurt the politician because it crosses the desires of chums or old school ties.

Similarly with Marcus Rashford - a huge opportunity to use a generational icon (yes I know who he plays for but even so he did a good thing here and that matters way more). But no - instead they picked a petty fight with him and lost as everyone with a brain cell or two not set on stun would have known was going to happen.

The UK management of messaging throughout this pandemic has been incredibly bad. Which is a surprise as modern politics is supposed to be all about targetted messaging when it comes to votes.
Click to expand...
The problem Rashford has had especially is we live in the time of a pandemic but also the whole woke thing. It is seen by certain people that it is woke to feed starving children or woke to be seen to help people in the pandemic.

Those people couldn't be any further detached from popular opinion or reality. The vast majority of people recognise that people will need help and they should be given all the help they need.

I think Boris has recognised this and that's why things will start to move away from people like Cummings who represented this populist, anti-woke, Laurence Fox type of politics which as it turns out isn't so populist after all.
 
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