To be fair this is literally how scientists talk. Unless they're 100% certain of something, and that is rare in science, never mind with something like this, they won't use anything other than non-committal language.
No, in that context, it's good. But if someone asks you a specific question, as was done with the second jab bit, you can lay out very broadly what the range of uncertainty is and what the factors involved are. What leads you to your conclusion. He just repeated what they'd say before, and said it repeatedly. Waste of time.
Yes, they have communicate plainly. And they don't. They do the old school thing, dilute the message and repeat a few friendly phrases. If the entire briefing can't be reduced to a page of concise information and messaging, then I am missing something. And I'm not. What they give us is effectively a bunch of badly edited pages, repetitive, unclear. The whole thing is sort of blurred into a grey smudge with a few warmly delivered messages. It's not transparent enough. People don't trust the government? Can't imagine why. They are dreadful communicators. They are relying on the psychological messaging that they are trustworthy to carry the day. It's not a universal thing, many people just won't feel that way. And people like me were raised and educated to look straight past those signals and find the substance message. It's an outdated communication style. It's back because people got sick of what we got as a replacement. But it's less effective in communicating with the whole. It's just a preferred option for a segment of the population. It will lead to a more divided public. We needed something new. A move towards neutrally delivered, extremely concise and literal factual messaging. The soft, warm bits can be dealt with almost seperately.
We're going backwards. Seriously. This obsession with comms was lead by the politicians who were learning about the public, and they saw they love to blame the press. But it's about the public. Nothing wrong whatsoever with learning about them. But the political answer we were given was short sighted. It's taking advantage of the existence of a preference. But unless the whole is addressed, this will not work well for this country. Trust in politicians will continue to fall heavily. Because the models of communication that have been implemented are extremely regressive. Continuous use of focus groups to find reactions to messages leads us into a rut. They are modelling how group dynamics form in response to a given statement. It's a perfect recipe to learn how to repeatedly trigger certain unconcious biases and dynamics that form in that context. The real forward step will come when they throw the question - the whole thing - at the focus groups, and ask them to work it out. The dynamics then are very different. Then they will learn something we can all use. All we are doing now is effectively learning how to repeat old mistakes in a predictable fashion. The predictability is what they like. That's how they stay one step ahead. But take a step back and it's clear we're just retreading the same circle, over and over.