I've said it before, they want to party like it's 1999, they're haunted by the memory of Ferguson and trophy after trophy, year after year after year, they're trapped in a class of 92 cognitive dissonance nightmare, where they long for a new generation of Cantona, Beckham, Giggs, Scholes and Keane, yet know deep down it's not going to happen. They want to be England's club team again, they want compliant refs and a fawning media, they want their manager knighted and hailed as the greatest, they want to be bigger, better, richer and more powerful than everyone else, all the time and forever.
It's not enough for them to spend big to compete, which is what they've done, they don't want to compete, they want to be winners, today, tomorrow, always.
They desperately need these things to give their pathetic lives meaning and it tears them a new one to see us achieving all the things that used to be exclusively theirs.
How many times does this need to be said? Over and over apparently, because no rag seems to understand. Or they do, they're just in denial.
I love to look at this from a business management point of view because I think it answers all the questions, and makes predicting the future easier.
Ferguson was an autocrat, a megalomaniac who listed "Never, Ever Cede Control" as one of the eight important tenets for successful businesspeople in his book and his interviews at Harvard Business School. That HBS would be so blind as not to see what a warning sign this ought to be about organizational development is quite "Harvard" of them culturally.
Look here:
https://hbr.org/2013/10/fergusons-formula
The problem is that when you're a megalomaniac, you aren't interested in what happens to the organization after you leave, because the organization was just a means to an end to satisfy your own ambition. You don't think nor care about succession, because what comes after you is a win-win for you. If an organization is successful after you, it's because you put the organization in a place to succeed. If it fails, well, it's because you aren't there anymore.
The Glazers were delighted to cede control to Ferguson when they bought the club, because they don't know dick about football. But they also weren't likely to cede control to anyone else because owners inherently don't like to cede control. They couldn't replace Ferguson in part because he was irreplaceable, but also because they simply weren't going to give up decision-making authority to one person ever again. And so, you've had cycle of managers, a cycle of players, dithering about over a Director of Football, none of which has worked to re-achieve past success. Then you had the next logical step -- an attempt to buy your way out of a tailspin, and then an attempt to merge your way out through a "transformative acquisition" (i.e. the Super League). Let's also add in the "exogenous shock" -- in this case, the pandemic -- which if you're not prepared also hastens failure. There's also the inevitable "turn to new markets" to offset a decline in a core market -- in this case, "legacy fans" are traded away for new international ones.
All these events, processes and steps are detailed in many forms using examples of other failed businesses in Jim Collins' "How The Mighty Fall" (the counter to his very famous classic "Good to Great").
Now what? Now their customers are in revolt due to the perception of a product they consume to which they've been brand loyal but for whom the quality is slowly declining. Under normal circumstances, the customers would stop spending money on the product and turn to another brand. But customers in football are very, very, very sticky. That's what can save them. Thus you get a revolt instead of the more logical boycott or a slower drift-away of the customer base.
So what's next? Simple: they need to win. The problem is winning costs money, and competitors want to keep you from winning. Their closest competitor -- venture capital funded vs. debt-funded -- is knocking their teeth out. The longer their return to the top is postponed, the more the children of legacy fans -- Utd's next customers -- are going to turn away, and turn bluer. So is the international fan base they were expecting. Not right away, but inevitably and inexorably.
I've said it a million times -- there is no United way, and there never was. There was a Ferguson way. He's now a near-statue. Everything that has happened since he retired has been logical and perfectly predictable, and many of us predicted it, not because we know a lot about football, but because we understand how organizations function at the highest level, and Ferguson laid it all out for us if there was any doubt. Jim Collins charts the path forward.
In my opinion, that path has a big sign by the side of it.
It reads "You're Fucked."