For the avoidance of doubt, there will be three types of sponsorship under the new rules. (The nomenclature here is my own)
1. Related. The IAS 24 rules will still be in operation and related sponsorships must be identified as such on our accounts. Currently, we have none, as neither Sheik Mansour nor any of our minority owners have any control of any of our sponsors.
2. Associated. Now it depends on what definition the PL finally adopt, but are they talking about quite loose connections? Friends of friends, geographical etc. I guess Etihad would fall into this category. It would be very hard to justify this, if challenged at law. UEFA introduced such a category when they couldn't pin related sponsorships on us. UEFA limit is 30% of turnover.
3.'Free', where there is no connection at all between the sponsoring company and the club.
We currently have 15% of our turnover in category 2. If the PL adopt the 30% rule, we are well clear.
The devil is in the detail. All sponsorships must be cleared in advance with the PL and must be fair value,(whether related or associated or not?) as assessed by third party experts.
What measures of fair value are to be adopted? Will the PL influence the measures? Room for shenanigans here, as M.Leterme demonstrated in the PSG case. The idea that the PL board will have the final say fills me with foreboding.
Finally, how will they treat global sponsorships where CFG, for example, sell a package comprising 11 clubs?
1. Related. The IAS 24 rules will still be in operation and related sponsorships must be identified as such on our accounts. Currently, we have none, as neither Sheik Mansour nor any of our minority owners have any control of any of our sponsors.
2. Associated. Now it depends on what definition the PL finally adopt, but are they talking about quite loose connections? Friends of friends, geographical etc. I guess Etihad would fall into this category. It would be very hard to justify this, if challenged at law. UEFA introduced such a category when they couldn't pin related sponsorships on us. UEFA limit is 30% of turnover.
3.'Free', where there is no connection at all between the sponsoring company and the club.
We currently have 15% of our turnover in category 2. If the PL adopt the 30% rule, we are well clear.
The devil is in the detail. All sponsorships must be cleared in advance with the PL and must be fair value,(whether related or associated or not?) as assessed by third party experts.
What measures of fair value are to be adopted? Will the PL influence the measures? Room for shenanigans here, as M.Leterme demonstrated in the PSG case. The idea that the PL board will have the final say fills me with foreboding.
Finally, how will they treat global sponsorships where CFG, for example, sell a package comprising 11 clubs?