United Thread - 2021/22

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Agreed but if that's not possible, watching their deluded flickers of hope keep rekindling only to be extinguished time and time again by their own vanity and stupidity will be acceptable consolidation.
You known what, that's maybe even better.

When were were shit there was a certain enjoyment in knowing how shit we were, we had a laugh about it and it's how we got through those years.

Having a faint glimmer of hope every now and again only for it to be taken away time and time again is actually more painful.
 
Baffles the life out of me that so many fans and so-called expert journalists don't understand how this works (or refuse to acknowledge it for 'bants').

Nike don't pay millions and millions of dollars in shirt sponsorships to just let the clubs pocket all the cash from sales, effectively losing money on every sale while the club gets paid twice.

Shirt sales go to the sponsor. A club signing X megastar doesn't "recoup that back in shirt sales" no matter what Dave in 'Footy Bantz group' on Facebook says.
Also a point to remember is that, when Adidas sells a shirt to say Sports Direct, they probably sell at under £30, any extra is SD's profit.
 
Not surprised Ronaldo has upset the balance of that dressing room. Maguire, despite being captain has been usurped and his authority undermined, Fernandes isn't happy at no longer being the star player, while Rashford and Greenwood aren't happy having to become glorified James Milner's to do the donkey work Ronaldo isn't willing to do. I think City played a blinder here by pretending to be interested...
 
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