Adverts that drive you mad

jimharri said:
That VW ad, with the daughter picking up her dad in her new (electric) jalopy. Some way into the journey, pater says, "I'm so glad you didn't get an electric car". What utter bollocks. You'd realise within seconds that you were in a glorified milk float. If you can't tell the difference between travelling in a conventional car compared to an electric one, you need help.
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VW clearly trying to break the link between child (usually female) and knowledgeable parent to drive desire. All these young people empowered to buy expensive shit, but with no money left in the bank. Who’d have thunk it, eh!

Consumerism at its finest.
 
Mr Kobayashi said:
If we are talking nationally so are the Welsh and Welsh accents. Even less so.
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There are more people Welsh people (3.2m) than there are black people (2.4m) in Britain (although some of those Welsh people are black).
 
Psychedelic Casual said:
Why? To get people talking, to get people asking why, to get people calling you insecure for asking why, to get people moaning at the adverts that do it, to get people praising the adverts for doing it in response to those moaning, and moaning at each other for either not agreeing or agreeing with it.

It works because everyone falls for it. And the advert gets talked about more.
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A quick google search says 7% of couples in the UK are interracial, are 7% of adverts containing interracial couples? I have no idea. Who the fuck watches the adverts haha.
 
Scottyboi said:
A quick google search says 7% of couples in the UK are interracial, are 7% of adverts containing interracial couples? I have no idea. Who the fuck watches the adverts haha.
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So there's a higher percentage of mixed race couples than Welsh. Thanks for the stats
 
Mr Kobayashi said:
So the adverts with Welsh voices should be less common.

Or just regionalised. Why do the good folk of England have to hear Rob Brydon or people from the Valleys doing voiceovers?

It's not representative.
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and....?

There are some, many even, welsh voice overs that may be disproportionate to the population mix, that is a choice the advertisers make. But it will be disproportionate by a percentage, a small percentage. The mix of couples is the exact opposite, I'd wager the representation of mixed couple would be in the order of 95%+ in adverts and that is not the society we live in.
 
As somebody in an interracial marriage who works in marketing, I feel somewhat qualified to speak on this.

The reason companies do this, as always, is purely based on what works for them economically - it’s pretty simple. They have absolutely no desire to “accurately represent their customer demographics”, that is not their objective, why would it be? They are trying to sell as much stuff as possible.

It’s not that white couples are somehow “bad”, it’s that they are completely neutral in a marketing sense. Whereas, having people from minority backgrounds in your adverts does have a psychological (somewhat subconscious) benefit when trying to attract a broader audience. It is human nature to feel more connected to entities where you appear to be represented and there are people associated who look like you or share your culture.

It’s essentially a free hit, there is no real downside to having people of different races in your adverts, but there is an economic benefit, so the better question is why wouldn’t you do it?

When my wife and I see these adverts we find it quite funny mostly, because it’s just so transparently cynical. But, as the saying goes, if it’s stupid and it works then it ain’t stupid.
 
BigJoe#1 said:
and....?

There are some, many even, welsh voice overs that may be disproportionate to the population mix, that is a choice the advertisers make. But it will be disproportionate by a percentage, a small percentage. The mix of couples is the exact opposite, I'd wager the representation of mixed couple would be in the order of 95%+ in adverts and that is not the society we live in.
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Yes but why should English people with a strong dislike of the Welsh accent and culture have to listen to it though?

You can have your regional adverts and not bother people who don't have an unhealthy interest in ruminants.
 
That KFC advert for a Teriyaki burger with some woman saying it’s called a “Barryaki” (?) burger. Who the f is she? It feels key to whether it’s funny or not.
 
Mr Kobayashi said:
So the adverts with Welsh voices should be less common.

Or just regionalised. Why do the good folk of England have to hear Rob Brydon or people from the Valleys doing voiceovers?

It's not representative.
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There’s a lot of English accents that aren’t represented in voice overs at all.
Eg Brummie.

Adverts want to sell, Brydon’s voice is I presume thought of as a good selling voice
 
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