Liverpool Thread - 2023/24

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I've always thought that Liverpool, The Amazingly Dentate One and The Marketing Johnnies behind this slogan/campaign are not being entirely truthful and should've used the original concept from which their slogan/campaign was patently derived.. ie Modernist architect Mies Van Der Rohe's concept of 'Less Is More'.

I mean, obviously The Anfield Road Formation Brick Throwers' Society has won a lot less than City over the past 15 years but clearly, given the claims made by this slogan/campaign, they feel they have extracted more pleasure from what has been won, however minimal that is compared to City's honour roll.

So for me, 'Less Is More' more truthfully sums up that lot at the other end of the East Lancs far better than the (no doubt expensively produced) vomit-inducing parody of Barcelona's long established 'Mes Que Un Club' that they've been trying to foist on us all for the past few years..
From Bauhaus to shithouse.
 
The most needy and pitiful part is that he’s actually ascribed a number to it. He must have sat down and considered to what empirical extent it means more, possibly rejecting four times as too conservative and six times as disproportionately high. Maybe he thought it was 5.4 times more, but decided to round it down to the nearest whole number for fear of looking ridiculous.
It's a bit late for that, to be honest. ;)
 

Octagon Creates 'This Means More' Liverpool FC Campaign​


Sport and culture creative marketing agency Octagon has developed the new concept for the latest campaign for one of the world’s most iconic football clubs, Liverpool FC. The concept for the campaign, entitled ‘This Means More’, celebrates the bond between the club and its supporters, employees and partners.

Liverpool FC will leverage the This Means More concept for campaigns across brand, retail, and partnership marketing groups and through the club’s commercial partners during the 2018/19 season.

The This Means More concept, created by Octagon UK, will also be integrated into campaigns to support key marketing initiatives including the club’s kit release, and extend to the US, Europe and Asia as part of the Liverpool FC’s desire to reach their global fan base.

Commenting on the club’s new marketing approach, Billy Hogan, Chief Commercial Officer, Liverpool Football Club, said: “This Means More truly articulates what it means to be a part of this great club – our pride, our heritage and our story create the unique DNA that defines Liverpool Football Club and makes us what we are today.”

Josh Green, Creative Director, Octagon, added: “We are thrilled to be working with Liverpool Football Club. Inspired by the vision set out by the great Bill Shankly, a truly unique philosophy sits at the heart of the club some 50 years on. It has resulted in a bond between the club and the community that many would argue, is unsurpassed in football. Capturing this sentiment was both a challenge and a real privilege.”
I was wondering how TAA and Klopp could be so delusional. Now, it all makes sense.
 
8pivtw.jpg
 
Xabi was only the best in the world for about a week .... until he turned them down, then he was gash.
“We didn’t want him, anyway.
We didn’t want him, anyway.
We didn’t want him, anyway.
We didn’t want him, anyway.
We didn’t want him, anyway.”
 
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