One thing I don't think I've ever seen discussed in a positive light is that we have a number of sponsors from Abu Dhabi. It is always used as a stick to beat us with.
The reality is that our sponsorship department have actually got a strategy, not just a random scatter-gun approach.
If Etihad do well, the hotels in Abu Dhabi do well, so the tourism industry there does well. It becomes in everyone's interest to act together. How can you actually devise or apply a fair value test for one individual element of that synergy?
It is completely different from a simple single entity becoming the rags official toilet roll partner for example.
I suspect that this is an element of our upcoming case