HalfwayUpTheKippax
Well-Known Member
Did the dodgy Team Viewer sponsorship replace the Chevrolet one that got someone from Chevrolet fired?Just read this most interesting and succinct post referencing the currently blocked Etihad deal on another forum:
"Abu Dhabi recently opened a spanking new airport and is now ready to grow in the coming years to compete with Qatar as a major hub - so then we can assume the deal under question now in this recent case was specifically structured to support that unique scenario which is primed and ready for massive growth over the next few years.
The current sponsorship is $68m a year against $6bn revenue - so roughly 1% of Etihad's global revenue. If they wanted to double that spend (for example), with a view to supporting a doubling of growth in revenue to $12bn over the next few years AND they were privy to what City were going to do with that money, eg specific marquee signings that may be directly tied to that deal that would also justify its value, then that is information no regulator can second guess the value of.
Now, when you look at whether a deal makes sense in the context of the company/time/place, contrast our Etihad sponsorship to the now cancelled 5 year rag one with Teamviewer, a relatively unknown brand who spent 10% of their total 580m global revenue on a single sponsorship.
Now if you came down from another planet and put those 2 deals side by side and asked which one looked suspicious on the basic economics of the deal, I don't think we need to be Einstein to see that Etihad isn't the problem here.
So in the case City have raised, their issue is that they didn't get the opportunity to see the deals the Etihad proposal was benchmarked against, and with that being hidden they have every right to suspect that apples weren't being compared with apples - it's a shocking process, and how the PL thought they could get away with it without a club like city challenging it is beyond me.
The funny thing is, the legal actions themselves are making City a massive advertising platform - giving Etihad more exposure than they could dream of - as every article mentions them and every article shows a picture of a city player with the Etihad brand splashed across it."
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Abu Dhabi Airport Terminal A: Etihad's Gorgeous New Home
Here's a look at Abu Dhabi Airport Terminal A, which is the airport's impressive new terminal, and home to Etihad Airways.onemileatatime.com
