City extend their partnership with Puma to 2034/2035

[NZBlue]

, and that we sell more shirts in the US than the UK now, all XXXL of course

Is that measured in number of kits or acreage of fabric?

 

[Stoned Rose]

Cheating cunts.

Can’t wait for them to get demoted to the bottom row in all JD shops.

 

[mancity dan]

Worth £70m a year

 

[richards30]

I don’t mind puma at all and at least they try and be individual for us and for a reason? You may not like it on some of the kits but it’s surely better than when we had Nike and every club had the same template and just different colours? I only like us to have a banging home kit and aren’t really bothered about the rest though and 3rd kits are meant to loud, bright coloured etc to appeal to kids. Seems to upset a few older kids on here though ;-)

 

[lee one pen]

Who would you prefer ?

I've no time for the majority of them.

Admiral

 

[TheGhost]

Hummel for me nothing beats those iconic danish national kits.

Spurs ended up owning Hummel

 

[TheGhost]

Worth £70m a year

It’s not far off United’s who are on £90m a year - although that was down to £80m by not getting the Champions League this season

 

[bada bing]

Really hope they bring out a 115 commemorative shirt. Preferably something in a ' Cheetah ' print.

 

[feedmpenzaandhewillscore]

Worth £70m a year

Gone up by £5 million per season by looks of it from what was signed in 2019.

 

[waspish]

Was curious on brands worth


1. Nike - $109.34 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Nike dominates with $51.5 billion in 2023 sales, driven by its iconic Swoosh, Air Jordan, and innovative technologies like ZoomX foam. Its market cap reflects its global leadership in running, basketball, and lifestyle sneakers.

2. Lululemon Athletica - $58.1 billion USD (Market Cap, 2024)
- Industry: Sportswear (Athleisure)
- Known for yoga wear and athleisure, Lululemon’s $7 billion+ revenue in 2022 and strong brand appeal in technical fabrics place it second. Its focus on premium leggings and apparel boosts its valuation.

3. Adidas - $43.27 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Adidas, with $21.6 billion in 2023 footwear and apparel sales, ranks third. Its Boost technology and partnerships (e.g., Mercedes Formula One) enhance its global presence.

4. ASICS - $14.81 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- ASICS, a Japanese brand, saw its market cap soar from $5.74 billion in 2023 to $14.81 billion, driven by biomechanical research and running shoes like Gel-Kayano.

5. Skechers - $10.44 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- Skechers combines comfort and affordability, with growth in performance footwear and a strong lifestyle sneaker segment.

6. Puma - $3.67 billion USD (Market Cap, January 2025)
- Industry: Sportswear & Athletic Footwear
- Puma’s $4.6 billion footwear revenue in 2022 and technologies like Nitro Elite foam keep it competitive, though it lags behind Nike and Adidas.

7. Under Armour - ~$3-5 billion USD (Estimated Market Cap, 2024)
- Industry: Sportswear & Athletic Footwear
- Under Armour, with a focus on performance apparel and footwear, has a lower market cap than Puma. Exact 2025 figures are unavailable, but it remains a key player with innovations like moisture-wicking fabrics.

8. New Balance - ~$2-3 billion USD (Estimated, Private Company)
- Industry: Athletic Footwear & Sportswear
- As a private company, New Balance’s valuation is estimated based on $5 billion+ in 2022 revenue. Its running and lifestyle shoes, backed by athletes like Coco Gauff, drive brand loyalty.

9. Reebok - ~$1-2 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- Owned by Authentic Brands Group since 2021, Reebok’s valuation is estimated based on its $2-3 billion revenue range. Its retro sneakers (e.g., Club C) and fitness focus keep it relevant.

10. FILA - ~$1 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- FILA, owned by FILA Korea, lacks precise valuation data but is estimated at ~$1 billion based on its global presence in tennis and lifestyle sneakers. Its bold designs and heritage add value.

Notes:
- Fred Perry Comparison: Fred Perry, previously estimated at $200-$300 million USD, is significantly less valuable than these top 10 brands due to its smaller scale and niche focus on premium casual sportswear rather than performance-driven pr
1. Nike - $109.34 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Nike dominates with $51.5 billion in 2023 sales, driven by its iconic Swoosh, Air Jordan, and innovative technologies like ZoomX foam. Its market cap reflects its global leadership in running, basketball, and lifestyle sneakers.

2. Lululemon Athletica - $58.1 billion USD (Market Cap, 2024)
- Industry: Sportswear (Athleisure)
- Known for yoga wear and athleisure, Lululemon’s $7 billion+ revenue in 2022 and strong brand appeal in technical fabrics place it second. Its focus on premium leggings and apparel boosts its valuation.

3. Adidas - $43.27 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Adidas, with $21.6 billion in 2023 footwear and apparel sales, ranks third. Its Boost technology and partnerships (e.g., Mercedes Formula One) enhance its global presence.

4. ASICS - $14.81 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- ASICS, a Japanese brand, saw its market cap soar from $5.74 billion in 2023 to $14.81 billion, driven by biomechanical research and running shoes like Gel-Kayano.

5. Skechers - $10.44 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- Skechers combines comfort and affordability, with growth in performance footwear and a strong lifestyle sneaker segment.

6. Puma - $3.67 billion USD (Market Cap, January 2025)
- Industry: Sportswear & Athletic Footwear
- Puma’s $4.6 billion footwear revenue in 2022 and technologies like Nitro Elite foam keep it competitive, though it lags behind Nike and Adidas.

7. Under Armour - ~$3-5 billion USD (Estimated Market Cap, 2024)
- Industry: Sportswear & Athletic Footwear
- Under Armour, with a focus on performance apparel and footwear, has a lower market cap than Puma. Exact 2025 figures are unavailable, but it remains a key player with innovations like moisture-wicking fabrics.

8. New Balance - ~$2-3 billion USD (Estimated, Private Company)
- Industry: Athletic Footwear & Sportswear
- As a private company, New Balance’s valuation is estimated based on $5 billion+ in 2022 revenue. Its running and lifestyle shoes, backed by athletes like Coco Gauff, drive brand loyalty.

9. Reebok - ~$1-2 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- Owned by Authentic Brands Group since 2021, Reebok’s valuation is estimated based on its $2-3 billion revenue range. Its retro sneakers (e.g., Club C) and fitness focus keep it relevant.

10. FILA - ~$1 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- FILA, owned by FILA Korea, lacks precise valuation data but is estimated at ~$1 billion based on its global presence in tennis and lifestyle sneakers. Its bold designs and heritage add value.

 

[TheGhost]

I was hoping Noel and Liam might have had a word with Adidas after their collab.

 

[J.G.Blue.]

I was hoping Noel and Liam might have had a word with Adidas after their collab.

I dont think we need to get Noel involved with the kit again, thanks all the same.

 

[remember arthur mann]

Worth £70m a year

I see what you did there.

 

[City_Sean]

Some deal.

 

[urban genie]

more shit kits on the way then

 

[come-on-barney]

Man City sign record-breaking £1billion kit deal with Puma — Manchester Evening News

Manchester City have signed an extension to their record-breaking kit deal with Puma.

apple.news

Man City sign record-breaking £1billion kit deal with Puma.

Believed to be highest premier kit deal in history. £100 million a season over 10 years.

 

[Txiki Txiki Bang Bang]

Was curious on brands worth


1. Nike - $109.34 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Nike dominates with $51.5 billion in 2023 sales, driven by its iconic Swoosh, Air Jordan, and innovative technologies like ZoomX foam. Its market cap reflects its global leadership in running, basketball, and lifestyle sneakers.

2. Lululemon Athletica - $58.1 billion USD (Market Cap, 2024)
- Industry: Sportswear (Athleisure)
- Known for yoga wear and athleisure, Lululemon’s $7 billion+ revenue in 2022 and strong brand appeal in technical fabrics place it second. Its focus on premium leggings and apparel boosts its valuation.

3. Adidas - $43.27 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Adidas, with $21.6 billion in 2023 footwear and apparel sales, ranks third. Its Boost technology and partnerships (e.g., Mercedes Formula One) enhance its global presence.

4. ASICS - $14.81 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- ASICS, a Japanese brand, saw its market cap soar from $5.74 billion in 2023 to $14.81 billion, driven by biomechanical research and running shoes like Gel-Kayano.

5. Skechers - $10.44 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- Skechers combines comfort and affordability, with growth in performance footwear and a strong lifestyle sneaker segment.

6. Puma - $3.67 billion USD (Market Cap, January 2025)
- Industry: Sportswear & Athletic Footwear
- Puma’s $4.6 billion footwear revenue in 2022 and technologies like Nitro Elite foam keep it competitive, though it lags behind Nike and Adidas.

7. Under Armour - ~$3-5 billion USD (Estimated Market Cap, 2024)
- Industry: Sportswear & Athletic Footwear
- Under Armour, with a focus on performance apparel and footwear, has a lower market cap than Puma. Exact 2025 figures are unavailable, but it remains a key player with innovations like moisture-wicking fabrics.

8. New Balance - ~$2-3 billion USD (Estimated, Private Company)
- Industry: Athletic Footwear & Sportswear
- As a private company, New Balance’s valuation is estimated based on $5 billion+ in 2022 revenue. Its running and lifestyle shoes, backed by athletes like Coco Gauff, drive brand loyalty.

9. Reebok - ~$1-2 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- Owned by Authentic Brands Group since 2021, Reebok’s valuation is estimated based on its $2-3 billion revenue range. Its retro sneakers (e.g., Club C) and fitness focus keep it relevant.

10. FILA - ~$1 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- FILA, owned by FILA Korea, lacks precise valuation data but is estimated at ~$1 billion based on its global presence in tennis and lifestyle sneakers. Its bold designs and heritage add value.

Notes:
- Fred Perry Comparison: Fred Perry, previously estimated at $200-$300 million USD, is significantly less valuable than these top 10 brands due to its smaller scale and niche focus on premium casual sportswear rather than performance-driven pr
1. Nike - $109.34 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Nike dominates with $51.5 billion in 2023 sales, driven by its iconic Swoosh, Air Jordan, and innovative technologies like ZoomX foam. Its market cap reflects its global leadership in running, basketball, and lifestyle sneakers.

2. Lululemon Athletica - $58.1 billion USD (Market Cap, 2024)
- Industry: Sportswear (Athleisure)
- Known for yoga wear and athleisure, Lululemon’s $7 billion+ revenue in 2022 and strong brand appeal in technical fabrics place it second. Its focus on premium leggings and apparel boosts its valuation.

3. Adidas - $43.27 billion USD (Market Cap, July 2025)
- Industry: Sportswear & Athletic Footwear
- Adidas, with $21.6 billion in 2023 footwear and apparel sales, ranks third. Its Boost technology and partnerships (e.g., Mercedes Formula One) enhance its global presence.

4. ASICS - $14.81 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- ASICS, a Japanese brand, saw its market cap soar from $5.74 billion in 2023 to $14.81 billion, driven by biomechanical research and running shoes like Gel-Kayano.

5. Skechers - $10.44 billion USD (Market Cap, 2024)
- Industry: Athletic Footwear & Sportswear
- Skechers combines comfort and affordability, with growth in performance footwear and a strong lifestyle sneaker segment.

6. Puma - $3.67 billion USD (Market Cap, January 2025)
- Industry: Sportswear & Athletic Footwear
- Puma’s $4.6 billion footwear revenue in 2022 and technologies like Nitro Elite foam keep it competitive, though it lags behind Nike and Adidas.

7. Under Armour - ~$3-5 billion USD (Estimated Market Cap, 2024)
- Industry: Sportswear & Athletic Footwear
- Under Armour, with a focus on performance apparel and footwear, has a lower market cap than Puma. Exact 2025 figures are unavailable, but it remains a key player with innovations like moisture-wicking fabrics.

8. New Balance - ~$2-3 billion USD (Estimated, Private Company)
- Industry: Athletic Footwear & Sportswear
- As a private company, New Balance’s valuation is estimated based on $5 billion+ in 2022 revenue. Its running and lifestyle shoes, backed by athletes like Coco Gauff, drive brand loyalty.

9. Reebok - ~$1-2 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- Owned by Authentic Brands Group since 2021, Reebok’s valuation is estimated based on its $2-3 billion revenue range. Its retro sneakers (e.g., Club C) and fitness focus keep it relevant.

10. FILA - ~$1 billion USD (Estimated, Private Company)
- Industry: Sportswear & Athletic Footwear
- FILA, owned by FILA Korea, lacks precise valuation data but is estimated at ~$1 billion based on its global presence in tennis and lifestyle sneakers. Its bold designs and heritage add value.

Lulu Lemon worth more than Adidas? In what world?

 

[yatesy94.]

Man City sign record-breaking £1billion kit deal with Puma

Manchester City have signed an extension to their record-breaking kit deal with Puma.

www.manchestereveningnews.co.uk

According to M.E.N £100m a season 10 year contract, great deal if true. I'm happy with Puma personally at least they don't just do template kits and put a bit of effort into our shirt designs.

 

[mancboy]

 

[waspish]

Would love to have Fred Perry but there worth brand is around 300m

Surprised at that seems they not worked hard enough to make there brand more popular!

Someone bought them out I bet they could make them at least a billion brand