mexico1970
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"I feel like a strawberry matcha is a coming out with your sister thing, rather than an everyday thing," she says.
But you can't get an iced strawberry matcha - or any kind of matcha at Costa Coffee.
Its popularity has in part been driven by its TikTok appeal, with fans posting videos of themselves ordering in its minty fresh decorated cafes or at free tattoo pop up events.
It's a cup of coffee, in fact you could argue it isn't genuinely what a cup of coffee is in spirit because there are so many other things in it.
Today these people can't walk for a quarter of a mile without looking directly into their phone and drink something with a straw in it.
How coffee chains like Costa lost the matcha generation
Costa's owner Coca-Cola is reportedly looking to sell the chain as its popularity cools off. So has something gone wrong?


