In Braverman and Jenrick, Reform, a party that has from day 1 positioned themselves as the anti-immigration party, now have both the Home Secretary and Immigration ministers responsible for the 2 highest years of immigration in the history of the United Kingdom.
There is absolutely no way that isn't going to hurt them. The combined money and media power of Labour and the Conservatives will be used to hammer it every single day for 6 months leading up to the election.
Take away reform's anti-immigration vote and what do you have left? Privatise the NHS? Cut taxes for billionaires and corporations? Pretend global warming doesn't exist?
Right now it won't hurt them much, but remember how absolutely shit these people all are under questioning, and as soon as campaigning starts they'll be getting sent out to argue to overturn the system they already controlled and failed to do anything about.
It will one be car crash interview after another and anyone undecided or on the margins (which makes up 90% of the people reform need to vote for them to get in power) is going to see them humiliated daily.