I think that quite a lot of people don't actually know what they want, or likely everything that a party stands for. The media are very loud on negative reporting and have little to say that is positive about party aims.
Labour - barely any positive media coverage recently (Starmer overseas is good, but I don't think it makes a lot of impact on voting). But in power, and there have been some good things as well as some bad things. No clear successor to Starmer.
Conservatives - still on punishment duty, had Bannon's tanks parked all over their lawn, lost some media support as e.g. the Telegraph/Express have lurched to Reform; struggling to re-define their aim
LibDems - almost zero coverage by media to the point of wilful avoidance, but also seem quiet
Reform - the populists' populist, appears to have over-exposure on media, but have they hit their voting percentage limit? The defectors aren't exactly popular, the councils aren't leading the way to (s)unlit uplands. Can others pin Trump links clearly, will he be hammered for the lunacy of his party statements (like shooting politicians, Russian links, etc). Need to put together a manifesto that stands scrutiny. Contests in Scotland will be important.
Greens - future elections will see whether they're a protest against Labour, a protest against Reform, or a flash in the pan. Need to put together a manifesto that stands scrutiny. Need to have more representation in media that isn't just Polanski.