He's been a game changer. The scum at their height could never compete with Real Madrid and Barcelona when it came to transfers (Zidane, Ronaldinho) despite at times having higher revenue. The setting up of the CFG and the subsequent Chinese investment it has attracted now leave us on the cusp of world domination. For a club with "no history" : 4 league titles and no European Cups we're already seen as on a par with the Spanish giants. Think about that. In ten years time our revenue will dwarf theirs and we will be every player's destination of choice whether they are 25 year old world beaters or 10 year old kids with potential, across the planet. We really are in a new football era. This is similar to when Franco decided that Real Madrid would represent Spain in the 1950s and whatever it took they would be number one. Soriano's vision backed by the Sheikh's cash is a similar break point in the history of the game.