City Announces Global Partnership with Viagogo

City will have a a while to try and figure a way around the new ticket selling rules, as the plans still have to go through the House of Commons. Hopefully it won’t take years?

Reselling tickets to live events for a profit is to be banned by the government.

Ministers will announce the plan on Wednesday in a bid to tackle touts and resale sites, which often offer music, theatre, comedy and sport tickets at well above face value.


However, proposed new rules due to be announced by the government on Wednesday are intended to change that by making it illegal to resell tickets for live events above their original cost.

What are the new rules?​

The Department for Culture, Media and Sport (DCMS) is expected to officially announce on Wednesday that:

  • Ticket resale above face value will be illegal. Tickets can only be sold for their face value plus unavoidable fees including service charges
  • Service charges added by resale platforms will be capped, to prevent the new price limit being undermined
  • Resale platforms will have a legal duty to monitor and enforce compliance with the new price cap
  • Individuals will be banned from reselling more tickets than they were entitled to buy in the initial ticket sale
  • For example, if consumers were limited to purchasing four tickets each, only four can be resold
It's not yet clear when the rules will come into effect, as the plans still have to go through the House of Commons. It's thought the government will introduce primary legislation when Parliamentary time allows.

The new rules will not just apply to concerts but also sport, theatre, comedy and other types of live entertainment.

 
Another crass and I'll thought out decision by the Directors and the club to partner with Viagogo again.

You really do have to think what the Directors are thinking sometimes. Is the desire for increased revenue that desperate that the Directors will overlook everything and ignore it?

Add Viagogo to the Super League fiasco.
 
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It sounds great but they'll start selling a package, 'a meal at Tom's Chippy plus a match ticket for City v dips, only £150
If anyone asks they paid City face value £50 and sold it for £50. The meal was priced at £15 and the rest is profit.
And before you ask
City by coincidence get extra sponsorship from the ticket touts.
Another great idea but sadly it won't work (imo)
 
One obvious problem with this is that tickets don't always have a set 'face value' anymore.

We saw all the publicity over the Oasis tickets recently where the official price suddenly increased mid sale. Even at City, they regularly sell the same category tickets at different prices at different times. So what is the face value of a ticket like that?
 
One obvious problem with this is that tickets don't always have a set 'face value' anymore.

We saw all the publicity over the Oasis tickets recently where the official price suddenly increased mid sale. Even at City, they regularly sell the same category tickets at different prices at different times. So what is the face value of a ticket like that?

Ticket resale above face value will be illegal. Tickets can only be sold for their face value plus unavoidable fees including service charges.

If I put my ticket on the ticket exchange it won't be able to be resold at anymore than face value. Normally it's marked up by a 1/3rd or more by the club.

The club can't make every available resale match ticket a hospitality package, especially with an extra 8000 tickets to sell next year.

City like every other PL club will try every trick in the book to get around the new ticket resale rules.

If the club is ethical and compliant it WILL act within the new ticket resale laws, if not, it will get found out by the fans and the law.
 
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It won't affect football ticket sales as what is proposed is already banned in the UK.
 
Perfect excuse for all PL clubs to hike up matchday ticket prices to make up the shortfall.

If SC seats are put up on the ticket exchange, it begs the question as to what is "face value" for a particular match? Is it 1/19th of the SC cost, or is it the matchday ticket price? If its deemed the former then that's a big black hole in matchday revenue and another reason for clubs to accelerate the process of consigning SC's to the scrap heap.
 
Perfect excuse for all PL clubs to hike up matchday ticket prices to make up the shortfall.

If SC seats are put up on the ticket exchange, it begs the question as to what is "face value" for a particular match? Is it 1/19th of the SC cost, or is it the matchday ticket price? If its deemed the former then that's a big black hole in matchday revenue and another reason for clubs to accelerate the process of consigning SC's to the scrap heap.
I suspect that sadly you are right, and that the response to this from greedy club executives will be to hike the face value of a lot of tickets to Viagogo levels. This all comes down to the priorities of the club, and how we then incentivise senior executives to do their jobs. If the priority is seen as getting the maximum possible return on every seat sold, and staff performance bonuses are based on that, you will get shameful behaviour and partnerships with touts like Viagogo. If the priority, which could easily be set by Khaldoon, was to try and sell every seat for every game, it would reduce prices inevitably, with much of the difference being made back in increased food, drink, merchandise sales. There is no reason why City could not set the agenda here and change the way we go about this, but I won’t hold my breath.
 
Ticket resale above face value will be illegal. Tickets can only be sold for their face value plus unavoidable fees including service charges.

If I put my ticket on the ticket exchange it won't be able to be resold at anymore than face value. Normally it's marked up by a 1/3rd or more by the club.

The club can't make every available resale match ticket a hospitality package, especially with an extra 8000 tickets to sell next year.

City like every other PL club will try every trick in the book to get around the new ticket resale rules.

If the club is ethical and compliant it WILL act within the new ticket resale laws, if not, it will get found out by the fans and the law.
I don't think this is true though. Assuming you are a season ticket holder, what is the "face value" of your ticket for a specific match? As you didn't buy a ticket just for that match.

You'll get back 1/19th of your season ticket price. Fair enough.

The club will then either:

Resell your ticket as an individual, standard ticket for the match in question at the same price as other tickets in that part of the ground are on sale for. Yes that's a mark-up based on your 1/19th but that's not the club selling the individual match ticket above face value.

Or

Sell the seat as part of a "hospitality" offering with added perks. This seat/package will be sold at the same price as other seats being packaged in the same way for the match in question. So again, a mark-up on your 1/19th but the face value is now that of the "package" being offered.

Viagogo and other similar resellers are a sham but in the instances above, unless I'm missing something, the club are acting within the rules and finding a way to maximise revenue.
 
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I don't think this is true though. Assuming you are a season ticket holder, what is the "face value" of your ticket for a specific match? As you didn't buy a ticket just for that match.

You'll get back 1/19th of your season ticket price. Fair enough.

The club will then either:

Resell your ticket as an individual, standard ticket for the match in question at the same price as other tickets in that part of the ground are on sale for. Yes that's a mark-up based on your 1/19th but that's not the club selling the individual match ticket above face value.

Or

Sell the seat as part of a "hospitality" offering with added perks. This seat/package will be sold at the same price as other seats being packaged in the same way for the match in question. So again, a mark-up on your 1/19th but the face value is now that of the "package" being offered.

Viagogo and other similar resellers are a sham but in the instances above, unless I'm missing something, the club are acting within the rules and finding a way to maximise revenue.

The club cannot sell every seat with hospitality. That's impossible. It won't happen. How many fans are going to buy a ticket in SSL1 with hospitality for £250?

The club will find ways around selling more expensive tickets with added on hospitality, but there is only so much of an uptake for those kind of tickets.

Selling a listed ticket on the ticket exchange for £65 instead of £42, 1/19, that the club give me, is a markup by the club. If the club are giving me £42 for my match ticket, the club should sell that match ticket for £42 to another City fan. Yes, the club could add transaction fees to the sale, but the fees have to be resenable.

As others have said the other alternative for the club is to raise match day and season ticket prices again, but do the club want to be seen skirting around the new ticketing laws, and pissing the fans off again, and possibly starting another fan protest about ticket prices?
 
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Once the resale ticket law comes into force all PL clubs will be all over it, going through it, meeting up in secret in London at the PL club meetings, pooling ideas, and working out ways of getting around the new resale ticket law. Let's hope the new Government football regulator will clampdown on the PL clubs if they try to do that.
 
I think season tickets will get a vast hike next season.
They won't piss off ST holders if they have trouble selling the additional seats when the North Stand extension opens. - There are only a limited number of tourists and returning lapsed supporters, and both are far below the number of ST holders.
 
The club cannot sell every seat with hospitality. That's impossible. It won't happen. How many fans are going to buy a ticket in SSL1 with hospitality for £250?

The club will find ways around selling more expensive tickets with added on hospitality, but there is only so much of an uptake for those kind of tickets.

Selling a listed ticket on the ticket exchange for £65 instead of £42, 1/19, that the club give me, is a markup by the club. If the club are giving me £42 for my match ticket, the club should sell that match ticket for £42 to another City fan. Yes, the club could add transaction fees to the sale, but the fees have to be resenable.

As others have said the other alternative for the club is to raise match day and season ticket prices again, but do the club want to be seen skirting around the new ticketing laws, and pissing the fans off again, and possibly starting another fan protest about ticket prices?
You're correct on the hospitality bit, there's limited room for meals & drinks for starters. You are wrong on the "face value" of your ST though, you're getting a discount on it, the "face value" is the matchday ticket price so not a markup.
 
If the club are giving me £42 for my match ticket, the club should sell that match ticket for £42 to another City fan. Yes, the club could add transaction fees to the sale, but the fees have to be resenable.
Why? If the advertised individual match price for members for a seat in your block is, for example, £65, and City sell the ticket you don't want to a member for £65, how much you were reimbursed is irrelevant as your ticket was part of a different package (season ticket).

As far as I'm aware City don't charge fees on individual tickets, Viagogo and the likes are of course another matter and hopefully they are about to get the slapping they've had coming for years.
 
Selling a listed ticket on the ticket exchange for £65 instead of £42, 1/19, that the club give me, is a markup by the club. If the club are giving me £42 for my match ticket, the club should sell that match ticket for £42 to another City fan. Yes, the club could add transaction fees to the sale, but the fees have to be resenable

Sorry mate, but thats just not true - you're getting a discount for bulk buying, and a fairly substantial one at that. That's also the rationale behind the club's desire to see that you the purchaser hold up your end of the deal by actually going to games.
 

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