The ultimate question for these half wits is that if the current £35m/£60m figure is too high what should the figure be for a club that's finished 3rd/1st/2nd/1st/2nd in the last five seasons in the richest, most widely broadcast sporting product on the planet?Bollocks. We still don't have an Official Noodle Partner. Nor, unlike Everton (Everton FFS) do we have an Official Ginger Beer.
Seriously, when the morons on RAWK etc shout that a huge part of our commercial revenue comes from Abu Dhabi, what they don't realise is THAT'S THE WHOLE FUCKING POINT! The Abu Dhabi government want the name of Abu Dhabi and its major companies out there. I'd love to know what the Etihad deal has done for their brand awareness, how much of their increase in revenue and the move from loss to profit is due to it. Also, as we know, it's now looking distinctly poor value in light of other deals. Unlike kit deals, which relate fairly directly to the amount of branded kit sold, a shirt and stadium naming deal is more about exposure. And they're certainly getting their money's worth from us.
But even if it wasn't Etihad, it would be someone else and we'd be getting the market rate. So let's say we get £60m a year from Abu Dhabi companies currently, we'd still probably get something like £40m for the shirt, stadium and campus. So we'd drop £20m. Big deal.
In the interests of balance I feel compelled to counter what you've said to suggest that the Etihad deal was very favourable to us at its inception. It was clearly 'front-loaded' based on our standing at the time and gave us a significant cash injection on generous terms.
It is equally right, however, to state that Etihad have been enormous beneficiaries from the arrangement. Their standing and exposure as an organisation has increased hugely in the last half-decade; and, further, that the deal now stands due to be revised significantly upwards, due to our contemporary status in the game.
Both City and Etihad have mutually benefitted to an enormous extent from this arrangement. Capitalism at its finest. A real win/win.
You could almost describe it as "doing things the right way" if you were so inclined.
And my it long continue, their confused, angry and don't know who to cry to, fuck them :)Some top class fuming from reds tonight. Be they Scouse, Salford, or Southern.
Seriously, when the morons on RAWK etc shout that a huge part of our commercial revenue comes from Abu Dhabi, what they don't realise is THAT'S THE WHOLE FUCKING POINT! The Abu Dhabi government want the name of Abu Dhabi and its major companies out there. I'd love to know what the Etihad deal has done for their brand awareness, how much of their increase in revenue and the move from loss to profit is due to it.
A pig's ear as usual.Wonder what Swales would make of it all?
We are in the preliminary stages of preparing an offer for the UK and dependent territories (Merseyside, Trafford, Leeds &c.).Running an entity that is both registering profit and debt free, with a positive trend in recent years. That is a strong testament of things to come in the financial side.
You are welcome.Good news in my eyes. Big congratulations to everyone involved in the running of our great club.