the club done stuff around the town for these when they played their ex teams and there was a big thing on the site that they were doing something for tevez so whats does anybody know
They Obama style image is definitely what they are working with, they seem to have left it a bit late if they are going to do anything big though. In the past they've had a version of each design pasted up on Umbro HQ in the Northern Quarter so it might be worth having a look there. Perhaps City have been asked to tone it down a bit for the derby though.
I suspect that the club might want it to be a bit more 'people power' and organing spreading of the image, as the article says that the poster and window stickers will be available from shops in the City. Might be to make it a bit more durable than a billboard that they've only got up for a week.