Hopefully this is a typical Arsenal season... Fly out of the blocks and build up a 10pt lead. Keown pronounces Arsenal as league title winners. Come February and March they start to tire, get nerves, bottle it.
The classic way of winning the title is to start slow, chop and change your team, test things out, find your best team by March(ish), Run with that team through to the end of the season.
Arteta doesnt even know the basics. You cant flog players the whole season. You shouldnt be making simple games like Bmouth into a make or break game by bringing all of your stars back from intnl duty, making them do silly training sessions in front of TV camera's, raising the profile of the importance of the match..... One game at a time is what he needs to be doing, keep the players grounded and confident.