I didn't know where to post this really, so in here it will go! I've been thinking about last night's game a lot since the full time whistle and I can't shake this uneasy feeling I have. The whole night just felt really off about it, and I think it's because it's the most egregious example we've seen so far of football feeling like something you'd experience stateside. It was pure undiluted capitalism and it felt a little gross if i'm being honest.
Firstly, thousands of fans voted with their feet at the ridiculous ticket prices, obviously motivated by a hungry money hunt from the club. That left City with a crowd of tourists and newer fans - all there to 'experience' City. I don't blame them at all, they tried their best, but it just isn't the same atmosphere. It isn't their fault that football is this way, but we can't deny the effect it has on the night. Then you add to that the absurd nonsense of wearing an away kit at home. The reasoning behind that? Marketing. I wouldn't mind, but it's not even a kit in honour of City's heritage. It's essentially a marketing tool for a band reforming. We willingly sold out our club colours in a game that was a rerun of arguably the biggest night in the club's history to basically push a kit that is more or less a tribute to a band. Money....the kit is fucking shite too, which doesn't help.
Then when you consider the competition itself has changed dramatically, for money, leaving a confusing mess of a format that will feel inconsequential for a long time. A bunch of games, all random, all disconnected and all just a long slog until the inevitable big team qualifications...well yeah, the whole night just felt like a money grab, with a side serving of football. I understand some won't care about this and accuse me of being dramatic, but I don't think it's ever been that overt. Last night it felt like football and City changed in front of our eyes, or at very least we saw the direct result of this aggressive pursuit of money, and worryingly it only feels like the tip of the iceberg. It's not going to get any better.
There will be more kits at higher prices, more game at higher prices and fans will be pushed out. Can't wait for adverts at half-time in the stadium and even more 'innovations' that take the game closer to the dream NFL model of intense profitability at the expense of the consumer. A Champions League game of that magnitude should not feel like a preseason game, but it did. I really can't shake the feeling that last night things changed a lot, and personally i didn't like it at all. It's a crying shame.