http://www.worldfootballinsider.com/Story.aspx?id=35942
Manchester City Unveil Thai Soft Drink Sponsorship
WFI) Manchester City have partnered with Thailand’s est Cola brand in a bid to grow the club’s presence in the south-east Asian country.
The new two-year sponsorhip will see est Cola become the club’s “Official Soft Drinks Partner in Thailand”.
The news was announced today in Bangkok by City’s Micah Richards and Scott Sinclair, who are currently visiting the country’s capital as part of the club’s pre-season promotional tour.
In the weeklong visit, players will take part in partnership activations and meet local Blues fans, before jetting off to the Indonesian capital, Jakarta.
Commenting on the partnership, Tom Glick, City’s chief commercial & operating officer, described est Cola as a young dynamic brand with huge potential. It is said to have taken the Thai soft drink market by storm in only its second year of trading.
“The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans,” he said in a statement.
He added: “Thailand is a huge market for the club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website.
“Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”
Under the deal, est Cola has filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.
City players and the club crest will also feature in both below and above the line advertising campaigns and in store point-of-sale.