Calling all Manchester City fans: Help with my dissertation on - Fans’ perspectives on MCFC’s Eco-friendly Jerseys and sustainability efforts

Done the survey.

Never buy overpriced football tat, “green” or otherwise.

Corporate virtue signalling, like so many others, except even more lamentable from fossil fuel financed royalty.

(And I’m a keen environmentalist!)
 
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Eaststander1 said:
Have completed it mate, although I doubt it would have been much help to you .... I'm almost 68 now, and although I used to wear them regularly in my 20s/30s/40s, my interest in wearing replica shirts has long since gone, no matter what they're made of, or what good they do for the environment .... I still continue to watch the team every week though.
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Thanks for completing it, mate! Your input is still really valuable to the study, especially as a loyal fan who continues to support the team week in week out. Every perspective helps paint a full picture—much appreciated.
 
KristianShiner said:
While I’m not directly comparing MCFC to other clubs in this study, I use examples from other football clubs worldwide in my literature review to provide context and highlight what other clubs have been doing to reach sustainability goals. For now, if I do a comparative analysis and collect more data, it will take too long to be honest. In my conclusion, I will propose that for future study, comparing a variety of clubs and fans would be useful and potentially fill a gap in literature.
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Why didn’t you just pick Southampton since that is your club? What made you choose Manchester City?

Do you have a preconceived idea of what results you are expecting?
 
Blue Bogey said:
Why didn’t you just pick Southampton since that is your club? What made you choose Manchester City?

Do you have a preconceived idea of what results you are expecting?
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I have used City as a case study in the past for a research project, so I had ideas on where to collect data etc. Since that research project, I have continued to follow the City on its initiatives and follow the head of sustainability (Pete Bradshaw) on LinkedIn, where he always posts interesting insights into the club's sustainability initiatives.

I also have some friends and family who support City.
 
KristianShiner said:
Hello everyone. I am a Sustainable Development MSc student at the University of Surrey, currently conducting research for my Dissertation on MCFC corporate social responsibility efforts. My research is based on you guys (the fans) and your thoughts on sustainability in football merchandise, and other sustainability initiatives. Your input is essential to help shape a better understanding of how fans perceive and support these initiatives. I'm a Southampton fan myself, however, I have close friends and family who are City fans, therefore I hold a strong interest in the club.
The survey is completely anonymous, will take no longer than 10 minutes to complete, and will directly contribute to my dissertation. More information regarding ethics and contact details will be at the beginning of the survey. Feedback would be greatly appreciated and let me know if anything else needs clarifying.

I’d be incredibly grateful for your time and insights—thank you for helping me with this research!

Survey link: https://forms.office.com/Pages/Resp...umESujBlURVM4UkFNUDdOOFFJSEZRVDlJVTRVN1o4VC4u
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Done....i only buy shirts for my son, so based it on that!.....if any of your City supporting family are my age, I've probably encountered them at some point.....if 'JCLs'....probably not! ;)
 
Centur100ns said:
I have completed this.

I don’t have a great deal of knowledge on this subject however shouldn’t this be targeted at the brands producing the kits rather than individual clubs. I presume City will get a lump sum of money from Puma to produce the kits but presumably do not get money from the shirts sold in sports direct etc.

I would imagine the kit manufacturer will have an idea of how many different types of kits they can make for each club each season and still have the demand for each one to make it profitable for them to produce.

So is it the clubs driving this or the manufacturer or possibly both.

A good example is the Chinese New Year shirts, the players never wear them but they are produced and sold. As far as I am aware this has only been since we started winning things and in turn attracted more fans that celebrate Chinese New Year. So supply and demand will have been weighed up by City or Puma or both.

I believe it will be Puma that drive a lot of this, it takes me back to when goalkeeper kits weren’t as popular as they are today and I could never get the matching socks for my son, when I asked city why this was the case they told me it was because (I think it was Nike at the time) Nike wouldn’t produce them as there wasn’t enough demand to make it economically viable to sell them.

Also, how do you measure the sustainability of the shirts as I am not sure how many get thrown away just because a new kit comes out. A lot of people keep them now as they will probably hope to still fit in them in 20 years and wear them to the games, similar to how people buy the retro shirts now.

A lot of kids will wear their kits pretty much most of their free time in the week playing footy in them, going to parties in them etc. whereas the ‘smart’ jeans, t-shirt and jumper you buy them in case you go anywhere ‘nice’ just gets left in a cupboard or drawer unworn which is surely less sustainable. Similar to the throw away fashion you see with people who buy a dress for a one off night out and never wear it again.

For the last question, I feel you need to go to a game at the Etihad yourself as part of your research as you will see lots of sustainability measures in place, inside and outside the ground. A lot of which have just become part of the match day routine such as reusable pint pots, no disposable sauce sachets, refillable water bottle station outside. If you then look wider at the academy site there are lots of sustainability measures incorporated there which link to the main stadium.

Hope this helps.
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The refillable water bottle station, is that filling your bottle up by holding it under the chute that catches all the rain water!

Which of course is another example of sustainability by catching the rain water and using it to water the pitch
 
KristianShiner said:
Good Question. Yes, I have nearly finished my MSc in Sustainable development. I've completed 8 modules which has given me valuable insight into the Sustainability job sector. Environmental auditing and management systems, Environmental Law and Life-cycle analysis are some examples. However, for my dissertation, I'm drawing on knowledge from my environmental psychology module (using the theory of planned behaviour to predict eco-friendly purchasing) and my corporate sustainability module (how corporations engage with sustainability). I love football, so wanted to combine my education with what I enjoy. It's a 15,000-word project, so writing it on something dull wouldn't have been for me.

As for career aspirations, I hope to work as a Sustainability advisor, environmental consulting or ESG analysis. To be honest, anything to do with sustainability to start with. Just to get my foot in the door.
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Thanks for taking the time to explain that - and best of luck with your choice of career.
 
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