Prestwich_Blue
Well-Known Member
It's well proven that collective deals like the PL one with Sky & ESPN bring in more money than individual ones overall. moreover, the number of American owners at key clubs like Arsenal, Liverpool, Villa & Sunderland suggest a move to more collective revenue sharing. So, for example, if the PL were to take over the right to shirt sales and split revenue equally, this would probably generate far more money overall than the existing arrangements, where each club/manufacturer does its own.