zeven said:
NO NO NO, it would be a disaster to build a brand around one player.
City have come to a level where we dont dont need to even think about that.
we should build our brand on style of play, like Arsenal they are shit play like shit but still there is tihs myth about how good football they play even when we play their game far better then themselves
You need a physical representation of that spirit, a face people can identify with and can back it up with a highlight reel of amazing football.
Messi - humble, team player, effortlessly sublime
Ronaldo - Hollywood, physically dominant, incredibly athletic, cocky
They strengthen their brands through shared associations. Even Van Persie represents the cocky, successful ruthlessness of United.
This is all purely from a marketing perspective. But we need our Face, just look how Liverpool will suffer through Suarez.