The biggest thing this is doing is creating so many City fans globally. Those who already support all these local teams, Melbourne, New York ... to now these teams in Ukraine and Chile, will obviously go on to support their team but then also keep an eye on City then that becomes their default team to support in Europe. I know a lot of people in India for example who supported Barca or Real Madrid as a big team to watch (and in some cases even United) ... since Mumbai City joined the CFG have all gone to keeping an eye on City and support us now.
This isn't visible right now, but in a decade from now, one day the Uniteds and Liverpools will wake up and realize they are no longer the big fish in all these global markets, and City won't only be in China or India only but everywhere in all this clever mushroom spreading our brand and what not. CFG is doing great in these communities as well and that's also spreading our good name and Manchester City remains the top club in CFG and thus all these other clubs (and their fans) see us as ... let's say ... the mothership.