I'll be honest, modern football has brought lots of improvements to the game, but where it has failed totally is in its observance of club identity and specifically the colours and style of shirt a team plays in!
That latest offering is horrendous, just as many of those that have gone before, and I make my decision on all kits on whether I can imagine Mike Doyle wearing them with pride and an inflated chest. Simply put, I suspect he would have simply refused to even put it on in the first instance and would have punched any club employee who persisted that he should.